Article: Top 3 ecommerce tips
As we enter another exciting year, it's a great time to plan for the year ahead. What should you be focusing on? What will be critical to your ecommerce success in 2011?
We contacted some of the expert speakers from PeSA Summit 2010 and asked them to share their Top 3 Tips for selling successfully online in 2011.
Jonathan Garriss - GothamCityOnline.com
- Create a plan/strategy for 2011 before things get too crazy
- Measure the profit/costs of the different parts of your business. Then, pick the top 3 and work on those exclusively; put the less profitable tasks on hold or outsource them to someone that can do it better (or cheaper).
- Survey your customers to learn what they think about you. Don't rely on the initiative of customers to go out of their way to tell you that you are doing something wrong.
John Lawson - 3rd Power Outlet
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Embrace multi-channel marketing
- Duplicating success is the quickest way to amplify income Multiple streams of income
- will sure up your business foundation Explore new strategies in different marketplaces
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Prepare for the increase of opportunity and competition
- eCommerce (i.e. making sales via the web) will rise rapidly in 2011 and with it your opportunity to capitalise on the increase.
- With the increase of web consumers will come an equal increase in competition.
- Sure up your current customer base and use that information to market to other growth prospects.
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To convert in social marketing you must first build credibility
- Who said it is more important than "What" was said in social media marketing.
- Let the influencers do the talking for you.
- Be in the right conversations at the right time.
Nathan Huppatz - Directshop.com.au
- Engage and Interact with your customers, using the tools at your disposal Facebook, twitter etc. You don't have to market to them, just engage with them
- Create a point of difference in the market. Many people sell the same widgets, how will you do it differently?
- Focus on customer service, more customer service, then a little bit more customer service. The key thing that drives growth for successful businesses online is service. Be the best you can be, in your own way.
Justin Bohlman
- Go to where the buyers are – too often people research the product before they research the market.
- Write it and they will come – go the extra mile and write user friendly copy which differentiates you from your competition. Copy paste is easy but it's not optimal.
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Create a persona of your ideal customer, write out bullets for all of the following headings:
- What is your customer hearing?
- What are they saying?
- What are they feeling?
- What are they doing?
- What are they seeing?
Put a photo of your ideal customer on your wall and write your descriptions and marketing material with their pain points and desired end result in mind, be empathetic and feel what they are feeling. Powerful stuff!
- I know this is 4 but watch this video and send it to all of your friends.
Bronze Exhibitors
Thanking our PeSA Internet Conference Bronze Sponsors
Thanking our PeSA Internet Conference Partners
