John Lawson interviews PeSA 2011 keynote speaker Scot Wingo from Channel Advisor.
PeSA aims to do more than run an annual Summit. In addition to advocating for the online seller community, we use this site to provide useful educational material, industry commentary, expert advice, articles & posts - anything to help the PeSA Community find more success selling online!
Featured PeSA Article
Top Tips for 2011 from PeSA experts
As we enter another exciting year, it's a great time to plan for the year ahead. What should you be focusing on? What will be critical to your ecommerce success in 2011?
We contacted some of the expert speakers from PeSA Summit 2010 and asked them to share their Top 3 Tips for selling successfully online in 2011. Read more of this article
Some recent ecommerce articles & blog posts worth reading
Top 10 email marketing mistakes
Nett magazine ran a useful piece on the common errors of email marketing that are made by many Australia businesses.
These included:
- Boring of misleading subject lines
- Focus on sales pitch instead of what subscribers are interested in
- No call to action
- No analysis of the email or campaign
- Going OTT on design
Read Luke Telford's full article
Successful e-marketing...it’s about reputation The Australian Communications and Media Authority has launched a new campaign aimed at assisting businesses that use e-marketing to more successfully promote their businesses, while complying with the Spam Act. The campaign, Successful e-marketing...it’s about reputation, offers useful information and advice to e-marketers, showing that e-marketing should not be a numbers game and that compliance with the Spam Act can go a long way to enhance an organisation’s reputation. Visit ACMA
e-marketing blog
What is the e-marketing blog?
The blog deals with different issues facing e-marketers, providing information about their obligations, as well as advice for making the most of their e-marketing campaigns. Subscribe to the e-marketing blog
Facebook brand pages for dummies
Sydney Agency Soap Creative has put together a great (free) slide show, sharing their insight into how to run & get engagement with your Facebook Page. Some great tips, including using "this vs that", quotes, bold statements for discussion and featured fan. Check out the full slideshow
What You Need To Know About Ecommerce Conversion Rates
(Excerpt) The visitor-to-sale website conversion rate currently averages 2-3 percent for most ecommerce sites. It’s a simple measure of the percentage of visitors that land on your website and purchase in the same session. Divide the total number of sales/goals by the total unique visitors. By contrast, top-converting websites currently convert 23 percent of visitors to sale, and what they do differently is worth understanding.
Read the full article by Charles Nicholls at BusinessInsider.com
Five ingredients of smart online commerce
(Excerpt) While it might be more fun to rant about broken online forms and systems, we can learn a lot from sites that aren't broken as well.
Check out the rest of this post from marketing guru Seth Godin Or this post on what's wrong with many online forms
How To Write Headlines Using Questions (And Why They Work So Well)
(Exceprt) Asking questions in a headline is always a great idea because it forces the customer to consider your proposition, whether they want to or not.
Before I can go on – can I just ask a quick question – are you hot or cold right now?
Sorry – that was a trick question.
Whichever way you answered, you probably considered the question at least for a second didn’t you?
You see, whether we like it or not, when we are asked a question our brains strive to answer it.
The same goes for questions in headlines.
Read the full post by Bernadette Schwerdt at copyschool.com
Recommended Watching
Expert Tips: Marsha Collier is an expert eBay educator - and author of multiple "eBay for Dummies" books. Check out a series of recent videos featuring her advice on everything from social media to eBay counter offers. Watch
Video Evidence: Ever wondered whether it was worth putting more creativity into your online listings and website? This video makes a fast - and convincing job - of demonstrating that creativity pays! Watch
Social Media Tip: Video from PeSA Summit favourite John Lawson of ColderICE on picking the right platform for your online sales & social media marketing. Watch
Entrepreneurial Inspiration: RetailMeNot’s Guy King talks about the acquisition of his online coupon business for a reported US$90 million. The business was launched four years ago with only $30.00 in startup funding. That may seem like a lot of money to pay for a coupon site. But RetailMeNot will generate about $30 million in 2010 revenue and the business model is extremely lean (employing about five people), which means that almost all of this revenue is profit. Interview led by Australian Anthill's James Tuckerman. Watch
How does search work on Google: Almost 90% of online searches conducted in Australia are on Google. This short video from Google that explains what happens when you conduct a search gives you a quick and clear understanding of the sort of ways YOUR site would be found on Google. Watch
Bronze Exhibitors
Thanking our PeSA Internet Conference Bronze Sponsors
Thanking our PeSA Internet Conference Partners
