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We have an impressive line up of speakers at PeSA 2012. Over SIXTY speakers and panelists will be involved in PeSA Internet Conference. Read below for some more information about them and their expertise.

We'll continue to add to this list below as more speakers are confirmed.

Please note, PeSA reserves the right to make changes to the speaker line-up should it become necessary.

Keynote Presenters:

Gabby Leibovich (AUS)

Co-founder CatchOfTheDay, Scoopon, GroceryRun

Gabby Leibovich began his career in retail selling electrical goods. With a keen marketing eye, he saw the potential of the internet to deliver better value for customers and in early 2006, with his younger brother, founded CatchOfTheDay – an ecommerce business based on a new online retail model offering ‘a deal a day’.

The new retailing model was an immediate success, with the company quickly expanding launching spin off sites offering wine, fashion, groceries and experiences with Australia’s leading group buying website, Scoopon.com.au.

CatchOfTheDay is now Australia’s #1 e-commerce group, with no signs of its phenomenal growth slowing down. The group has over 1.5 million registered members who purchase an item every three seconds, 24 hours a day, seven days a week. In 2011 the rapid growth and success of the online retailing group caught the attention on an investment consortium that included James Packer and Tiger Global, who invested $80 million into the business for a minority share.

The group is currently on track to deliver revenues in excess of $250 million for the 2011/12 financial year with plans to expand into further categories in 2012.

Ruslan Kogan (AUS)

Founder and CEO of Kogan.com.au

In this presentation, Australia's most renowned serial entrepreneur Ruslan Kogan will reveal the secrets of his success. He will share insights and explain the opportunities available to entrepreneurs in Australia and around the world, and discuss how the Internet has revolutionised almost every industry on the planet. With 20 businesses under his belt since the age of 10, this is one talk not to be missed.

With revenue's set to top $100m+ this financial year, his company is still growing at an unheard of rate, even in its sixth year!

Ruslan has the world in the palm of his hands and soon in space being Australia’s first to sign up as a passenger on Virgin Galactic Space flight.

Ruslan will talk about how and why he started Kogan, the growth of his global Internet empire, and how he has become Australia's wealthiest self-made person under 30. He will reveal how technology and the internet can make the world a better place, how the way we do business is changing, and how you can take advantage of it.

Want to chat to Ruslan Kogan in the lead-up to this exciting talk? Follow him on Twitter: @ruslankogan

Jared Blank (USA)

Vice President, E-Commerce of Tommy Hilfiger

Jared Blank is the Vice President of E-Commerce overseeing the U.S. online retail business for Tommy Hilfiger. He re-joined the company in 2009, after launching Tripmela.com, a website focusing on deals for travel in India.

Prior to joining Tommy Hilfiger as the Senior Director of E-Commerce Marketing in 2004, he was the Senior Travel Analyst at Jupiter Research. Previously, he was a senior consultant at Deloitte Consulting, focusing on supply chain management and strategic marketing. He is a graduate of the University of Michigan and earned an MBA from Case Western Reserve University.

Deborah Sharkey (AUS)

Managing Director, eBay Australia & New Zealand

Deborah Sharkey has been Managing Director, eBay Australia & New Zealand Pty Ltd since December 2008. As Managing Director, Deborah has led the local team through a number of innovations such as the creation of a stores pricing strategy for business sellers, a nationwide business development team and the Big Deal – daily marketing of products available on eBay.com.au at heavily discounted prices.

Before joining eBay in 2003, Deborah spent four years establishing and managing the Asia Pacific internet media arm of MindShare, a WPP-owned media agency, in Tokyo and Sydney. She also worked for Discovery Communications in the US. Deborah has a BA in Foreign Affairs and Asian Studies from the University of Virginia.

Ahmed Fahour (AUS)

Managing Director & CEO, Australia Post

Ahmed Fahour was appointed Managing Director and Chief Executive Officer of Australia Post in February 2010. He brings to this role extensive experience as a successful leader and dynamic reformer at corporations in Australia and overseas.

Ahmed commenced his professional career at Boston Consulting Group (BCG) in 1987. He was recruited by Citigroup in 2000, where he worked in New York as their Head of Corporate Development and as a member of the Global Management Committee. He then became global CEO of Citigroup Alternative Investments (CAI) in New York. He also served as Citigroup's CEO for Australia and New Zealand. In 2004, Ahmed joined the National Australia Bank (NAB) as an Executive Director and Australian CEO, and later a principal Board member. Ahmed is Chairman of Rip Curl Group of Companies; Chairman of the Council for Australian-Arab Relations; a non-executive Director of the Murdoch Childrens Research Institute.

Paul Greenberg (AUS)

Deals Direct

Paul has been working in ecommerce in Australia since the late 90’s. Affectionately dubbed the “grandfather of online retail”, he is a passionate advocate of Australian consumer direct ecommerce models. His first foray into ecommerce was as eBay Australia’s first trading assistant under the brand Auctionbrokers. With his business partner Mike Rosenbaum, Paul launched DealsDirect.com.au in 2004 which has been a pioneer and leader in the online department store format. DealsDirect have had two rounds of capital, one from the founders of GoLo in 2005 and more recently from Ellerston Capital. Paul also has an interest in organizational psychology, and is a registered psychologist.

Paul Buchanan (AUS)

Head of Mobile Business at PayPal Australia

As head of mobile business for PayPal, Paul is leading the M-commerce charge as people rapidly begin to shop and purchase with their mobile phones. PayPal provides a suite of mobile payment products that makes paying with your mobile phone secure and easy and is experiencing massive growth in this sector. Paul also has a close eye on how the mobile is reshaping the entire shopping experience, from remote purchasing to instore scanning and buying using smartphones.

Jim "Griff" Griffith (USA)

Sr Manager of Seller Advocacy at eBay (USA)

Griff has been the foremost education expert on eBay since joining the company as its first customer support representative in 1996. He's traveled around America leading eBay University seminars and attending community gatherings, teaching people how to sell on eBay. eBay insider "Griff" tells you everything they need to know about how to become successful online seller.

Griff now works in a combination of roles at eBay including company spokesperson, educator, small B2C seller advocate and general eBay Inc counsel and adviser across many eBay North America business units. He also meets regularly with sellers both at eBay events and at seller meet up groups across the USA, to gather seller insights and concerns, to answer questions and to bring the eBay message and vision to the small eBay entrepreneur.

In addition, Griff is the author of The Official eBay Bible and host of eBay Radio.

James O'Loghlin

Comedian and Media Personality (MC Gala Charity Dinner)

James O'Loghlin is one of Australia's leading comedians and media personalities.

Since 2004 he has hosted ‘The New Inventors’ on ABC TV. From 2002 to 2006 he hosted ‘The Evening Show’ on 702 ABC Sydney and ABC Local Radio around NSW and the ACT. James’ background as a commercial and criminal lawyer blended with his live and broadcast comedy has helped him become a talented and versatile comedian, entertainer and communicator.

James began performing stand-up comedy in 1990 and has performed thousands of times around Australia, and been a regular guest on virtually every national television program that has guests who think they are funny and/or clever on it, from ‘Good News Week’ and ‘Rove Live’ to ‘Sunrise’ and ‘Lateline’

James O'Loghlin is a sought after corporate performer. His experience and versatility mean he can easily assume the role of MC, facilitator, moderator, panellist, after dinner speaker, corporate comedian and debater. He speaks regularly on Creativity and Innovation.

He is the author of ‘Umm…a Complete Guide to Public Speaking’, and he teaches and coaches public speaking. He is currently writing a book on Work/Life Balance and speaks on this subject as well.

James is very funny, but is also able when appropriate to be serious. One of his strengths is the ability to have an audience laughing one minute and thinking the next.

He has written and hosted his own television shows, and written and performed several popular live comedy shows, including "Lawyer Lawyer", about his 8 years as a corporate and criminal lawyer

John Lawson (USA)

BACK BY POPULAR DEMAND!

Formally of Accenture consulting, John Lawson is an Ecommerce Business CEO, International Business Keynote Speaker, Award-winning Social Media Strategist, an American Express Featured Business and Commercial TV Personality and appeared on Fox News. Recently John was nominated as a 2011 Small Business Influencer. John is founder of the award winning ColderICE.com ecommerce blog and CEO of urban clothiers 3rd Power Outlet.
John is also delivering a special workshop on Social Persuasion Commerce: How to Establish Authority, Influence and Sell More.
Take it from us - this workshop will sell out, and sell out fast. John Lawson is HANDS DOWN the conference favourite the past two years running. Last year he offered a stream session class - and when it was full people were begging to get in! This year he's presenting a keynote - and a workshop. That's it. So if you want to get personal advice, and instensive learning, from this guru, book this session immediately.

Some unsolicited feedback about John's 2010 presentation:

'I think the best part [of the summit] was John Lawson's presentation'

'He was confident, engaging, relevant, entertaining, concise and above all else a true visionary! Whoever booked him - stroke of genius'

'A visionary'

'John's message regarding the social network working for you was fascinating and invaluable'

'He gave a lot of inspiration'

'Full of great information and also very entertaining'

Adam Burns (UK)

Senior Editor and Presenter meettheboss.tv

meettheboss.tv ia an online business TV channel that offers incredible access to the world’s business leaders and the decisions that made them.

He has interviewed some of the best business and thought leaders around, including Herbert Hainer, CEO of sportswear colossus Adidas, Vint Cerf, vice president of Google and ‘father’ of the Internet, and Tony Hsieh, customer service guru and CEO of US retail rocket, Zappos.com.

Adam has spoken on leadership and innovation at several major conferences, for organizations as diverse as CA and Frost & Sullivan, and is also Master of Ceremonies for the inspirational digital media marketing conference, iStrategy. His writing has appeared in many leading newsstand titles, including Empire, FHM and Men’s Health. He started his career as a comic-strip artist, but that never really worked out (although it has given him a lot to draw on – budum, tschh).

Connect with Adam: LinkedIn: linkd.in/AdamBurns Email

Fatima Said (AUS)

Managing Director at eWave

Fatima Said has spent her entire 12 year career in internet and technology industries, working with the world’s biggest brands, spanning the markets of Europe, the US, Asia and Australia. Since starting her first business at the age of 16, Fatima’s peerless knowledge, experience and ambition have made her one of Australia’s most successful online eCommerce pioneers. Her US based business, ecommerce.com surged into the top five companies in the industry within four years, with 250,000 customers and 500,000 domains hosted

Online Marketing & Case Study Presenter/s:

Wai Hong Fong (AUS)

Co-Founder, OzHut

Wai Hong Fong is co-founder and advisor at OZHut, a multi-niche online retailer that is passionate about cultivating a lifestyle that celebrates all the things that are worth living for. A self-confessed geek, Wai Hong started OZHut immediately after completing his Bachelor of Arts at the University of Melbourne. Wai Hong's experience as an entrepreneur has grown with the dynamic change that his business has undergone; from the initial days of dabbling with eBay to building multiple full fledged award-winning eCommerce stores. As an entrepreneur, he has done everything from writing code, web development and design, SEO and even running the packing tables at the warehouse. Wai Hong's goal is to help build businesses that are profitable but purposeful and believes that the means by which we build them should be marked by integrity, humility and generosity.

Diana Broadhurst (AUS)

Founder, The Bench Legal.

Diana is a commercial lawyer with almost 15 years’ experience, including 10 years spent as an in-house counsel at publicly listed global companies including Accenture and eBay where Diana performed Asia Pacific and Australian based roles respectively.

In 2012 Diana launched her own legal practice, The Bench Legal, a unique model that offers cost effective in-house legal counsel services to a portfolio of business clients for major projects, to manage peaks, or to enable them to access specialist expertise.

John Debrincat

John Debrincat (AUS)

Founder & CEO eCorner

John Debrincat has over 40 years of experience in business and the Information and Communication Technology Industry in the Asia Pacific. After resigning from his role as Senior Vice President for Compware (Nasdaq:CRWP) in 2003 he founded and is CEO of eCorner, an Australian specialist eCommerce solutions provider. With a strong partner network including Netregistry, iiNet and Commonwealth Bank; and over 1,500 customers including Getprice.com.au, brandsExclusive, Aegon Direct Marketing Services, Engineers Australia and Weight Watchers, eCorner is a key eCommerce provider in Australia and NZ.

John a board member and Chairman of the ACS Foundation a position held since 2005. This is a charity and non-profit organisation that has raised over $35 million dollars in scholarship and research funds since 2001. The focus of the foundation is to provide funds for scholarships for students to enter ICT related tertiary education and embark on an ICT career. The foundation is also a registered research organisation by the Australian government. The ACS Foundation is the premier organisation in its field in Australia with relationships with 32 universities, over 400 donor organisations and managing over 1200 scholarships.

John is involved with many industry related bodies and is a Fellow of the Australian Computer Society and Honorary Life Governor at the School of Information Technology, Sydney University. John’s company is a member of the Australian Information Industry Association, the Internet Industry Association and the ACS Professional Partners Program.

John is a Director of IEWF.org and RNC Alliance Pacific. Both organisations are focused on environmental restoration and management providing grants through community groups and local government.

He is also part owner of Gartelmann Hunter Valley Estate a successful Australian winery.

Lucy Feagins (AUS)

Founder, The Design Files

Lucy Feagins is a Melbourne-based interiors stylist, writer and design blogger. Her blog, The Design Files, was launched in early 2008, and today attracts a readership of 100,000 unique visitors a month, and over 500,000 monthly page impressions.

Since launching The Design Files, Lucy has been invited to contribute to various Australian design and lifestyle publications including The Age Melbourne Magazine, Inside Out magazine, Design Quarterly and Artichoke Magazine, and has been invited to judge prestigious industry award events including the Create/Desktop design awards 2011 and Dulux Colour Awards earlier this year. (2012)

Jim Stewart (AUS)

Principal, Stew Art Media

Jim was the senior consultant behind some of Australia's first corporate websites including the RACV and the 1995 TV Week Logie Awards. In 1996 he was the project lead on Australia's first commercial VoIP project and consulted on a number of other leading edge projects.

In 1998 he formed Stew Art Media to focus on the emerging area of rich media on the Internet. He subsequently consulted to national broadcasters in Pakistan, Malaysia, Fiji, Sri Lanka and Brunei on streaming media.

From 1998 to 2001 he produced and presented a daily video technology news show called IOB CoffeeBreak which was syndicated to Yahoo!, AOL (US), Real Networks (US), Microsoft Windows Media Guide (Aust.), Optus@Home (Broadband), Seek and ZD Net (Aust). It had over 50,000 viewers per month from 23 different countries.

From 1997 to 2002 Jim could be heard regularly on ABC Radio (Gael Jennings and Peter Clarke) as the Internet consultant and he has also appeared on Network 10's The Panel, Channel 9's A Current Affair and he has written for Australian Personal Computer Magazine.

Stew Art Media is now an Australian leader in Search Engine Optimisation having optimised over 100 sites in a variety of sectors. Jim has given over 50 public speaking presentations on SEO & new media development.

Modi Song and Melissa Lee (AUS)

Founders, Joe Button

Modi Song and Melissa Lee are co-founders of Joe Button, an online retailer that allows customers to design their own shirts and shirtdresses and have them custom made to their measurements. After realising there were limited options at the traditional retail shops to find good quality business shirts that fitted them, the pair decided to introduce the concept of DIY custom clothing to the Australian online retail space. Melissa and Modi spent over 9 months developing the site with a 3D model that renders over 15,000 images so that customers can see their creations in real time.

The success of their innovative fashion concept has seen Joe Button attract international media attention, with their shirts covered by tech blog Wired as well as Time Out magazine, expanding their customer base across Canada, Europe and the US. The company officially launched in July 2011 and have since been named finalists in a number of industry awards including Most Innovative Online Retailer at the Online Retail Industry Awards and Best New Startup at the MyBiz Awards.

Prior to starting Joe Button, Modi and Melissa spent many years working in Corporate Finance. They both hold a Bachelor of Commerce from the University of New South Wales.

Carl Hartmann (AUS)

Managing Director of Temando

As founder and managing director of Temando, Carl aims to use aggregation technology to help overcome the everyday market problem of sending goods in e-commerce environments. He has extensive expertise in e-commerce, fulfilment & logistics, digital strategy and online dynamics. With an initial background in consumer-goods retail, and over 10 years' experience working in senior digital media roles following that, Carl has developed immense knowledge of the digital environment. He further holds a Bachelor of Business Management (Marketing) and a Bachelor of Arts (Psychology and International Relations) from the University of Queensland. It is foundations in these areas that have allowed him to become a thought leader in e-commerce fulfilment.

Sheridyn Fisher (AUS)

Managing Director Sheridyn Swimwear

Sheridyn Fisher is an Australian success story that is rapidly gaining more recognition around the globe. Sheridyn is a professional model with over 10 year experience in Photographic, Editorial, Runway, Beauty, TV, Film & Acting,

Processing beauty and brains as well, Sheridyn is a true entrepreneur. Sheridyn has used her creative talents, drive and courage to build her company and brand from the ground up based on her unique drive, passion and vision.

Along with an impressive list of expertise, Sheridyn has had an overwhelming success of her very own swimwear line Sheridyn Swim. Sheridyn launched the brand last year & has even hand painted some of the prints including the infamous "White Tiger" Swimsuit (which she personally donated proceeds to the World Wildlife Fund to help preserve the Tiger). Sheridyn Fisher Swimwear is now in demand worldwide and she is a leading eBay Seller that work’s actively in her online business.

Justus Wilde

Justus Wilde (AUS)

eCommerce Strategist | Entrepreneur | Husband | Dad

It's been 14 years since Justus directed his passion for innovation and interest in online marketing into what was to become Amblique - the business he started, now Australia's largest full service eCommerce consultancy. Heading up the strategy team Justus helps his clients build successful multi-channel businesses. In his time at Amblique, Justus has been involved in delivering over 400 projects for many leading Australian retailers including Specialty Fashion Group, Supré, Forever New, Bardot, Wanted Shoes and Matt Blatt.

Justus has a strong background in digital marketing, ecommerce data & analytics, internet related software engineering and business analysis. SmartCompany named Justus in the Hot30 Under30 Entrepreneur list for 2010 and 2011. ...and his daughter Heike thinks he is the best father she has ever had.

Kevin North

Kevin North (USA)

CEO & President, Terapeak

Kevin North is the President and CEO of Terapeak, where he is responsible for company vision, strategy, revenue growth and business operations and will be based in the San Francisco Bay area. Joining the company in January 2012, Mr. North was recruited to establish Terapeak’s US headquarters in Silicon Valley and to leverage his experience building global operations through an aggressive sales and marketing model.

Leon Avery (AUS)

Account Director, ANZ – Marketing Solutions at LinkedIn

Leon Avery is the Account Director for Australia and New Zealand for Marketing Solutions at LinkedIn. As the world’s largest professional network with over 150 million members, he connects marketers to the world’s largest audience of influential, affluent and successful professionals. His responsibilities include leading an account team consisting of Account Managers and Campaign Managers who are focused on understanding their clients’ objectives, sharing insights about their customers, building marketing and advertising programs that will deliver results, and providing intelligence to measure the effectiveness of those programs.

Leon has spoken at various digital events and conferences including ad:tech Sydney, The Internet Show Melbourne and AIMIA Brisbane.

With eight years advertising sales experience, and over six years being in high growth channels of digital advertising, Leon has gained extensive experience in digital strategy including social media, online brand, performance display and search engine marketing both in Australia and in the UK. Prior to joining LinkedIn, Leon was the New Business Manager for Yahoo!7 where he successfully launched and managed performance display within their search marketing business.

His LinkedIn profile can be viewed at http://au.linkedin.com/in/leonavery

Justus Wilde

Mark Brixton (AUS)

Country Manager – SLI Systems

As Country Manager for SLI Systems, Mark Brixton works with some of Australia’s most prominent companies helping them to improve the customer experience and performance of their websites. His innate ability to evaluate and understand business needs, along with his knowledge of online solutions and trends, make him a respected authority within the wider industry.

Having been in the online space since 2004, Mark has previously worked with Sensis, one of Australia’s largest providers of online media; as an Affiliate Manager for Kiwi Gaming; and, most recently, as a Sales Manager for APN.

He regularly writes for and provides expert commentary to various Australian industry publications, including Retailbiz, Marketing Magazine, Smarter Business Ideas, ZDNet and Power Retail. He also presents at and regularly attends an array of industry events, including the Internet Retailer Conference and Expo, Online Retailer E-Commerce Conference and Expo and the Online Retailer Roadshow.

Bhauvik Tripathi (AUS)

Managing Director Shivam Technologies

Bhauvik Tripathi is the founder and managing director of Shivam Technologies. Shivam Technologies is a marketing leader in providing intelligent technology solutions to companies. This ranges from search and internet marketing to website and software development. Shivam Technologies currently ranks on the first page of Google for Pay Per Click (PPC) Management Company, internet marketing, Software Development Company, and website development.

Shivam Technologies is a wholly Australia owned operation with offices in Australia, India and Singapore.

Prior to founding Shivam Technologies Tripathi was the Enterprise Architect for the largest Australian owned insurance broker, OAMPS, and worked as the technology consultant who brought to life on-line capabilities for a series of leading universities and government establishments.

He has a Bachelor’s of Engineering in Telecommunications and a Master of Engineering in Information Technology. He is also a Neuro-Linguistic Programming (NLP) Master Practitioner.

Justine Bloome (AUS)

Founder, The Village Agency™.

Justine Bloome is the founder and innovator behind Australia's most dynamic collective of marketing and communications experts, The Village Agency™.
During her 15+ years of experience in the marketing, media and advertising sectors, Justine has worked with the likes of Coca Cola, Ford Motoring, Optus, McDonalds, ING Direct, Mitsubishi, Vodafone, MARS, NAB, Disney, Schweppes and Cadbury Australia.
As Managing Director and Creative Strategist for The Village Agency, Justine speaks passionately about the power of social media to facilitate stronger relationships between brands and the people that matter most to them.

Justine advises clients on how to strategically leverage social media beyond just fan-gathering promotions and content tactics, in favour of truly strategic and integrated communications solutions that deliver results.

Justine will speak on the topic of Pinterest : tap into shared interests to drive traffic and sales.

Ash Nallawalla (AUS)

CEO, TrainSEM

TrainSEM CEO and Webmasterworld moderator Ash Nallawalla consults to leading international companies and writes for APC Magazine. He has practised search marketing for over ten years with some of Australia’s best-known brands such as NAB, Melbourne IT, Sensis, Telstra and over 2000 SME websites. One of his recent achievement was to double the search engine traffic to nab.com.au in less than a year. Ash speaks regularly at Pubcon Las Vegas, Search Engine Room and other leading search marketing conferences.

Ash Nallawalla is also our pre-conference workshop trainer.

A compressed SEO course, including leveraging social media and PPC advertising.

The PeSA Internet Conference is committed to providing the worlds best speakers and trainers that have demonstrated outstanding results. We dislike get rich quick & theorists. We are attracted to facts & best practices. We are pleased to secure Ash Nallawalla to present this SEO workshop. If you want to achieve online success, then understanding SEO and PPC advertising is a critical issue for your business.

Sara Timmerman

Sarah Timmerman (AUS)

Director of BeginningBoutique.com.au

Sarah started BeginningBoutique.com.au out of a desire to make fashion online fun and accessible to all women. Sarah has a passion for making retail online personal, interactive and fun! Beginning boutique stocks designers such as one teaspoon, karen walker, unif, stylestalker and other amazing designers.

Beginning Boutique is the raddest online store in Australia and its going from strength to strength in 2012.

Sam Shetty (AUS)

General Manager at Netregistry

Sam Shetty has had a strong career as an online start-up consultant for some of the country's most successful small and medium businesses. Sam's passion is how technology can create a better customer experience, whilst helping businesses grow in the process!

Sam is currently the General Manager at Netregistry and lends his skills benefiting over 200,000 small business clients with advice and expertise. Sam has become a regular in the small business scene, hosting a range of seminars and educating small business owners in a jargon-free environment.

Brian Cottrell (AUS)

Channel Manager eBay Australia & NZ

Brian joined eBay in 2007 as a Top Seller Account Manager tasked with growing the top 1% of eBay sellers by 40% annually. Following success in that role Brian was asked to join the new Australia Top Account team in 2009 and relocated to Sydney in 2010 to anchor the new Business Development team. Brian now works on the category team as a Channel Manager.
Brian has a passion for eBay and the opportunity for eCommerce in Australia. He married his high school sweetheart and has two children who are gaining stronger Australian accents every day!

Aaron Whitlock

Aaron Whitlock (AUS)

PPC Strategist - Dejan SEM

Aaron Whitlock heads up Dejan SEM the PPC arm of well know Australian SEO company Dejan SEO. Aaron has significant experience in online marketing, creating and managing PPC campaigns spanning across almost every industry for both enterprise and SME businesses.
He discusses real world solutions for your PPC marketing dollar while optimising your spend to achieve excellent results.

Chris O'Meagher

Chris O’Meagher (AUS)

Senior Sales Consultant for EcoView

Chris O’Meagher has had 20 + years in the retail industry covering all aspects; Logistics, Supply Chain, Information Technology, Category Management, in store Retail, Franchise and Wholesale.

In 2006 Chris started O’Meagher Consulting Services, working with organisations through Strategic Planning, Business Process Improvement, Change Management and Industry thought leadership.

Chris is on the board of Directors or Animal Information Systems Pty. Ltd. and also run’s an online catering business Bears Grills and Spits.

Chris is currently a Senior Sales Consultant for EcoView working with strong brands including:

·         Blink Mobile, Smartphone and Mobility solutions
·         Recite Me, Website Accessibility
·         CarbonView, Enterprise Carbon Management
·         Good Technology, Secure Enterprise Mobility

Claire Kowarsky (AUS)

Lawyer - Kelly Hazel Quill

Claire Kowarsky is a former ‘ad girl’ turned lawyer. She brings to her legal practice a wealth of advertising, marketing, PR and events experience from her previous career roles which include a six month Internship in Amsterdam, Advertising Account Manager responsible for clients such as Holden and Nestle, Events Manager at Seeing Eye Dogs Australia and Marketing and Communications Manager at creative communications agency ABT. She completed a marketing degree with distinction at RMIT University where she received a John Storey Memorial Scholarship to become one of the first Australian students to take part in a semester-long international business project in the Netherlands.

She continued to develop her marketing career while studying law part-time. She completed her law degree with honours from Deakin University. Since 2009, Claire has volunteered at the Western Suburbs Legal Service where she takes client instructions during the night service and also sits on the Management Committee
Claire and her colleagues at Kelly Hazell Quill Lawyers   work with marketers, in-house lawyers and agencies in reviewing and advising aspects of:

-          Trade promotions and permit applications.
-          All types of marketing communications including television commercial scripts, advertising concepts, copy & artwork, online, viral & social media campaigns.
-          Packaging and labelling.
-          Contracts such as supplier and agency agreements.
-          Talent, confidentiality and intellectual property agreements.
-          Sponsorship, endorsement and brand ambassador agreements.
-          The Competition and Consumer Act and the Australian Consumer Law, including training and compliance.
-          Legislative controls and compliance with the Privacy and Spam acts.

Ned Coten

Ned Coten (AUS)

Managing Director Acorn Brand Design

Acorn Brand Design is a brand strategy and communications company located in Prahran, Victoria.

A former professional athlete, Ned has overseen the growth of this business from inception to its current position as advisor to some of Australia’s major multinational consumer brands, including Heinz, Wrigley, Novartis and Golden Circle.

A focus on brand growth and profitability, combined with a natural fascination for strategy and marketing, provides the basis for Ned’s approach to business. Prior to Acorn, Ned was the CEO of a number of professional sporting teams and has also operated his own businesses in a variety of fields.

Neds presentation will focus on the importance of branding in the digital world and how the principles that apply to the worlds major brands should be adapted for use in the online selling environment. It will include clarity on the definition of a brand and how to identify critical brand elements, in addition to discussing examples of good and poor branding online.

Dov Herdan

Dov Herdan (AUS)

Co-Founder and Director: Retailsplash, Dungeon Crawl and ToolHQ

Retailsplash Dungeon Crawl and ToolHQ

Dov will talk about his experiences in growing a small eBay seller and turning it into a multi-channel online retailer. He will share some of the challenges he faced and notable early successes.

Dov has been involved in the technology industry for over 20 years. Prior to landing on Australian shores in 2002, Dov had founded and listed an IT company and had run a successful technology based Venture Capital Fund.

He founded Retailsplash in 2009 and bought the eBay seller Dungeon Crawl together with his partner Neville Samuels. Dungeon Crawl was a relatively small business, but Dov and Neville saw the value in the business particularly in the customer base and set about transforming the small business into one of the largest online seller of video games and accessories.

Having set up a robust platform for systems, processes, customer support and fulfilment systems, and following on from the success of Dungeon Crawl, he set up ToolHQ - a power tool business which has made a significant impact into the category.

Retailsplash have a combined eBay feedback of over 160,000, and have plans to launch a third vertical in the online fashion space soon….

Dov holds a Bachelor’s degree in Electronic Engineering, a Master’s degree in Computer Science and an MBA.

Kimberly Palmer (AUS)

Marketing Consultant - Brazen Productions

Kimberly is a senior marketing consultant, who has worked at in-house marketing roles, or in agencies, for seventeen years. Kimberly has also run several of her own businesses, which relied heavily on online. She has particular expertise in events, direct and online marketing, and in successfully launching new products and brands. Kimberly is an extremely versatile marketer who has worked across a huge range of industries including: Transport, automotive, telecommunications, health, IT, fashion, education, tourism, events and sustainability. Kimberly has also been the PeSA event manager for six years.

Kimberly holds Bachelors of Business in Marketing and Management and a Graduate Diploma in Psychology. She is a published author, marketing blogger, a regular speaker on marketing and networking and was a 2005 Churchill Fellowship recipient. She is a volunteer fundraiser for charity Helping Hand Helping Hearts, helping raise $40,000 in donations in 2011. She's an ambassador for youth not-for-profit JustBU.

Panel/Stream Presenters will include:

Laura Yeomans (AUS)

Country Manager - ShopStyle

A self-confessed online shopping addict for the last 5 years prior to landing on Australian shores and a lover of all things Australian. Laura wanted to combine the two things she loved- online shopping with her chosen home- Australia. Joining GetPrice in 2008, Laura was part of the team that helped take GetPrice from a small company into becoming the leading Comparison Shopping Engine it is today. During her GetPrice days Laura signed well over 300 online stores, gaining experience across the Home & Garden, Kids & Toys, Health & Beauty and Fashion categories. From working with mums at home to larger, established ecommerce retailers such as Appliances Online, ABC Shop and Surfstitch.com, Laura soon got a sense of what made a successful ecommerce site and what didn't.

Shortly after the News Digital acquisition of GetPrice Laura joined Allure Media (Australia's fastest growing online publisher) to help launch ShopStyle in Australia. ShopStyle's head offices are based in San Francisco and they operate platforms in the US, UK, Germany, France and Japan with Australia being their newest venture launching on May 15th 2011. Laura has quickly developed the site into becoming Australia's go-to fashion destination, with over 800,000 products, 5,000 brands and clients including some of the world's retail heavy weights such as Macy's, Bloomingdale's, TopShop, Asos and Net-a-Porter. As well as working with international greats Laura's primary focus is to incorporate local retail talent into the client mix and works with over 40 Australian stores (and counting!) including SABA, Sportscraft, Witchery and Glue Store. Laura's ultimate passion is to bring Australia into the global ecommerce spotlight.

Amanda Suefong (AUS)

eCommerce Merchandising Manager, Lenovo Australia and New Zealand.

Amanda has spent the last 13 years in the technology and Internet industry. During the early days of the commercial internet Amanda spent 6 years managing technology projects to reduce operating costs and optimise business process efficiencies. The later 7 years of her career have been dedicated to developing B2B & B2C eCommerce business models, in both, pure online and multichannel environments. She has spent 5 years working in the heart of Silicon Valley, San Francisco, and since returning to Sydney, she has been an advocate for the growth of Australia's eCommerce industry.

Amanda currently heads up eCommerce merchandising for Lenovo Australia and New Zealand. Lenovo is a US$21 billion personal technology company, serving customers in more than 160 countries with eCommerce operations in 70 countries and growing.

Amanda couldn’t be more passionate about the digital transformation we are in the middle of, and she ultimately wants to see Australian businesses thrive with the global opportunities available to them as the digital economy matures.

Aldo D'Agostino

Head of Sales, Oceania, DHL Global Mail

Aldo D’Agostino is responsible for the development and sales of international postal solutions in Australia and New Zealand. he joined DHL in 2005 as a Global Account Manager. In 2008 he moved into the Global Mail division where prior to his current role he was the National Product Manager. Aldo holds a Business Degree and a Masters in Business Administration and over 10 years experience in the logistics industry.

Over the past 2 years much of Aldo’s efforts have been working closely with many eBay and online businesses, focusing on innovation and providing solutions utilizing the global low cost postal distribution network. Global Mail Australia has been responsible for building an online web portal system that enables shippers and customer’s delivery status of their orders.

Gil Levy (USA)

Founder - eCommerce Partners

Gil Levy is the founder of ECommerce Partners. Prior to ECommerce Partners, Gil served as the Chief Operating Officer of Web Business Services (WBS.com), a Netscape consulting firm, and the Chief Technology Officer at Worldwide Corporate Network where he organized the first ever online trade conference broadcasted live from Bloomberg Studio.

When Gil was 21, he moved to New York and joined the web development company WBS, riding the first wave of the Internet boom. He started out in sales and later moved to build innovative programs with such prominent clients as Netscape, Marsh and McLennan, and the Gartner Group. Many of his clients became household names including Jumbo, Quick Silver, AirTickets.com, Black Enterprise and iVillage.

In 1997, as web producer with the Worldwide Corporate Network, Gil managed the first online conference ever produced on the subject of gene therapy, with live webcasts of proceedings from Bloomberg’s studios. The project was featured on CNN, prompting so much international attention that registrants signed up at the rate of 800 per minute, reaching a total of 60,000 users.

That same year Gil started ECommerce Partners, offering custom-made web development solutions to meet clients’ needs. Among the first big clients were the New York City Council, US Department of Commerce, US Department of Justice, Jaegermeister, Grey Goose Vodka, Time Warner Cable, Direct TV, Perry Ellis and more.Among others he developed a unique site navigation methodology that got ECommerce Partners the limelight award for Business to Consumer category by Ad-Tech. Gil is well known throughout the industry as an outstanding and innovative Ecommerce strategist significantly reducing the cost per acquisition for his clients.

In 2002 Gil and Asi Erenberg co-created the Interactive Division called 7 Designers, helping clients achieve successful lead-generation and sales. Building successful eCommerce businesses became the mission of ECommerce Partners and the passion of Gil and Asi.

Assia Benmedjdoub (AUS)

Editor Ragtrader & ragtrader.com.au

Assia Benmedjdoub is the editor of Australia's premier fashion business publications Ragtrader and ragtrader.com.au. Assia first joined Ragtrader as a reporter in 2007, before moving to features editor in 2008 and editor in 2010. Throughout her editorship, Assia has forged trade partnerships with the L'Oreal Melbourne Fashion Festival, Mercedes-Benz Fashion Week Australia and is regular on the seminar circuit, acting as moderator for Fashion Group International (Sydney) trend presentations. She has contributed to a number of fashion titles throughout her career including Cream, followgentlemen and Wentworth Courier supplement Sydney Style. Assia is regularly asked to comment on the fashion industry across multiple media platforms, featuring in news reports across ABC, Channel 10, Channel 9, The Daily Telegraph and ABC Radio.

Todd Alexander

Todd Alexander (AUS)

Todd Alexander has been working in online and retail for the past twenty years. During this time he has helped thousands of businesses plan for eCommerce success and in his latest book Get Your Business Online Now he’s created a simple, comprehensive guide for Australians wanting to grow their internet sales. Todd has appeared at every PeSA / Internet Conference to date.

Ben Watts (AUS)

National Logistics Manager, Cellnet Group

Ben Watts has created a career in operations and logistics. He has a passion for efficient, cost effective logistic solutions. Eight years in the over serviced ‘just in time’ pharmacy industry with Australian Pharmaceutical Industries (API), where chemists expect two deliveries per day from their wholesaler has refined Ben’s operational prowess. Five years in a national senior management role with the Cellnet Group has seen Ben refine his domestic logistics skills in Australia and New Zealand and develop his international import and supply chain expertise.

Ben’s current challenge involves developing a division of the Cellnet Group called Cellnet Logistics, leveraging from the Cellnet Group’s core competencies in product sourcing, supply chain, importation, warehousing, and distribution, and utilising the company’s infrastructure to develop a niche third party logistics offering, aimed toward the online retailer.

Cellnet Logistics is a niche third party logistics provider, giving its customers access to economies of scale and complete scalability - areas deficient in most online retailers operations. Its simple handling plus freight cost model provides visibility to the client and logistics solutions are customised to suit. Cellnet Logistics provides a range of value added services from importing to kitting and bar-coding.

Nathan Kelleher (AUS)

National Sales Manager of Quantium Solutions Australia

After almost a decade in the industry, Nathan has had extensive experience in assisting e-Commerce companies navigate their way through their most difficult logistics challenges. His knowledge of the international logistics industry enables his customers to find the most cost effective distribution and customised logistics solutions for their organisation. He always welcomes small business owners to sit down and tap into this knowledge to assist their business.

Quantium Solutions, a Singapore Post company, is the market leader in distribution and Customised Logistics Solutions (CLS) within the Asia Pacific region. We have an established network of offices in 10 countries regionally and provide a range of services to e-Commerce companies in the Australian marketplace. A full end-to-end e-Commerce provider Quantium Solution’s services include freight logistics, warehousing, fulfilment, pick and pack and domestic / international distribution tailored to suit the challenges of the eBay marketplace.

Frank Karaberas (AUS)

Strategic Alliance Manager - Interactive Freight Systems (IFS)

Frank has for many years worked in the logistics industry mainly with Ansett Australia. In his current tenure he heads up the Strategic Alliance Department within Interactive Freight Systems. He is an expert of “the last mile to fulfilment” and passionate about providing tangible solutions to clients. IFS was formed many years ago to facilitate the movement of freight from the one platform, through their flagship system, IFS SmartFreight, irrespective of transport carrier used. To date with hundreds of clients in Australia, IFS has also expanded its wings to New Zealand, UK, Ireland and recently in South Africa

Chris Dobson (AUS)

Managing Director of Exalt Group

Exalt Group is a specialist provider of customised fully integrated Logistics solutions spanning 3rd Party Warehousing, Freight & Distribution, Kitting, Assembly and associated services. Exalt specialises in services to online sellers, eBay sellers, new and start-up businesses and is recognised the leading provider in these areas.

Mark Gray (AUS)

Managing Director, ChannelAdvisor Australia/Asia Pacific- Channel Advisor

As Managing Director, Mark is responsible for ChannelAdvisor's Australian/Asia Pacific business unit which comprises of sales, marketing and client service operations for over 250 large retailers. Mark joined ChannelAdvisor in August 2005 in London, UK and managed some of ChannelAdvisor’s largest customers including HP, Vodafone and B&Q. Mark focuses on helping retailers and manufacturers with the software and services needed to successfully sell their products via online sales channels.

Prior to joining ChannelAdvisor, Mark was a Lieutenant in the U.S. Coast Guard and also ran his own eBay business as a rated PowerSeller. Mark received a Bachelor of Arts (Hons) degree from St. Mary’s College of California in 2005 and graduated from the U.S. Coast Guard Academy in 2004.

Michele Hamdorf

CEO & Founder lime door brands

lime door brands is an award-winning, boutique brand house and management consultancy, which boasts a portfolio of global fashion brands including Von Follies by Dita Von Teese, Dita Von Teese Muse and a soon-to-be-announced collaboration with a legendary Australian icon.

Founded by Michele Hamdorf (M.E. Exec, M.InstD, MAICD) in July 2010, lime door brands owns and manages best-of-breed collaborative brands. This Australia-based brand powerhouse delivers 360º end-to-end solutions from initial concept to design, manufacturing and distribution, complemented by innovative web and creative concepts, and mashable below-the-line marketing.

lime door brands debuted the Dita Von Teese Muse dress range in February 2012. Currently exclusive in Australia to David Jones, its second collection is on the way with Los Angeles retail and global e-tailer partnerships being announced soon. Also co-designed by Von Teese, the Von Follies by Dita Von Teese lingerie line was launched in February 2012. lime door brands brought Dita Von Teese to Australia for a world first — to walk the runway in her own lingerie at L’Oréal Melbourne Fashion Festival 2012. The parade was a phenomenal success, with media coverage in the tens of millions of dollars across 29 countries leading to outstanding in-store and online sales.

lime door brands was recently recognised internationally in the prestigious WGSN Global Fashion Awards 2011, as a finalist in the Best Breakthrough Brand category, and as State Winner / National Finalist in the Australian Marketing Institute 2011 Awards for Marketing Excellence, New Brand category for their work with Spinners by Shane Warne.

Their extensive revitalisation of the Spinners by Shane Warne brand included a widening of its product offering and its expansion into India. The rejuvenation, which was undertaken under an initial ownership arrangement with seed capital partners, resulted in higher profitability and increased exposure for the Spinners by Shane Warne brand, which was purchased by Shane Warne in 2011. lime door brands’ involvement with Spinners by Shane Warne is now complete, with full focus firmly on the Dita Von Teese collections and future global brand developments.

Now wholly owned by founder and sole director Hamdorf, lime door brands promises to remain a company to keep an eye on for years to come.

Tony Johnson (AUS)

Director of My Online Business

Tony Johnson started selling on eBay 6 years ago and quickly realised that there were far too many manual processes that could be automated, so with over 20 years IT experience, he decided to develop an application that did it all for him. At the 2008 PeSA summit he was approached by other sellers who were interested in using his software, so with the opportunity to help others, Tony redeveloped his solution and launched it in Sydney at the 2009 PeSA Summit with overwhelming success. Tony now supports many successful online companies and has seen an increase in all his clients’ revenue since they started using the software.

Andrew Main (UK)

Co-founder, Frooition

Frooition are a leading eBay Certified Provider specializing in eBay design. With a combined customer feedback of over 15 million and over 4 million live listings they are one of the largest eBay design companies in the world. Frootion have proudly designed for clients such as Calvin Klein, Karen Millen, Dell and many more well known brands.

Andrew Main is one of the founding members of Frooition. He has over 8 years experience dealing with eBay customers and the eBay platform. Andrew was instrumental in setting up and running eBay training courses in the UK whilst running a successful eBay business selling return retail electronics. Andrew is now responsible for consulting with customers to understand their business models and suggest the best options for design and implementation. Andrew also heads up partnership opportunities to help grow Frooition’s product portfolio as well as enabling other business’s to offer Frooition’s world leading eBay design services.

Melanie Cramond (AUS)

Owner - Tragic Beautiful

Tragic Beautiful was created in about 2003 when new, exciting "alternative" designers were discovering eBay as a means to get their names out there and build a huge following.

Tragic Beautiful soon launched our own range of clothing, including something no one in Australia was doing - faux fur legwarmers. Demand was crazy. Tragic Beautiful's faux fur designs are now sold all around the world.

From there they continued growing and are now one of the largest and most respected Australian online sellers of alternative clothing, cosmetics and accessories.

Follow Tragic Beautiful on Face Book

Lisa Powell (USA)

eCommerce Strategist

Lisa has over 13 years’ experience ranging from developing and managing the Sydney 2000 Olympics websites through to Interactive TV, B2B, Telco, Start Ups and Fashion Retailing.

As the E-Business Group Manager at Apparel Group, Lisa developed the multichannel strategy for the overall business as well as the digital strategy for both their fashion brands, Sportscraft and SABA.

She successfully launched the online stores for both brands and developed and managed their supporting digital marketing activities. Lisa also set up and managed the end-to-end process for both online stores including warehousing, fulfillment, packaging and customer services as well as developing and managing product and online content, product images, information architecture, web usability, digital marketing, affiliates programs and more. Lisa comes with a wealth of knowledge and experience and is currently working with Amblique to help their customers make the most of their online presence.

Dan Petrovic (AUS)

Director, Dejan SEO

Dejan SEO is a well known Australian SEO company lead by Dan Petrovic, an experienced SEO with creative and unique strategies for bringing clients high traffic and long term rankings. Dejan SEO caters to a wide range of clients, starting from small companies to international ones.

Between 21st and 22nd July 2011 Dejan SEO will hold a presentation on Professional eBay & eCommerce Sellers Internet Conference.

The presentation will address the most basic but at the same time the most important aspects of search engine optimization: SEO Workflow, Content and Links.

Dan will explain the importance of good research for phrases, competitors, how to identify opportunities and how to get some quality links by presenting a few link ideas. Onsite and offsite optimization as well as campaign analysis and adjustment will be well presented. The whole idea behind presentation is to see how Google works and what you need to do with your websites onsite and offsite in order to attain rankings and traffic.

Google relevance as well as importance, timing, geographic location and languages are taken into account with rankings. But there are other important signals that Google reads directly from your content, like anchor texts, page titles, domain itself as well as authority and content usage. Dan goes into detail to explain Google’s look at things and how they judge your website using links, proper usage of anchor texts, and difference between the quality of links.

A good part of the presentation will be centered around link building, competitor research, backlink discovery, analysis and link consolidation. Link opportunities and link building ideas that will be presented during the seminar are meant to bring trust and authority to your website, and not manipulate the rankings for an easy fix. To scale all of that work, social media is also taken into account as well as branding, sharing, and easy linking opportunities.

The last part is dedicated to improving your workflow using tools and plugins to speed up the SEO and link building process for better results.

If you wish to learn more about Dejan SEO and the SEO process that helped many companies reach high rankings and high volumes of traffic you can hear Dan Petrovic speak at Professional eBay & eCommerce Sellers Internet Conference or call Dejan SEO to learn more about SEO services.

Grant Arnott

Grant Arnott (AUS)

Editor and Publisher Power Retail

Power Retail is Australia's news and information resource for online and multichannel retailers. A veteran of business journalism, Grant is a past editor of Marketing magazine, contributor to countless Australian business publications and a member of the judging panel for the Online Retail Industry Awards. He is regularly sought for comment in print, radio and TV business media, and is extremely passionate about activating the online retail industry in Australia. Grant sees enormous untapped potential in e-commerce in this region, and is determined to bridge the knowledge gap between what can be done and what is being done in online retail.

David K Martin

David K Martin (AUS)

Founder and CEO of SellerGuardian.com.au

The Seller Guardian team specializes in Feedback Protection and offers all eBay sellers superior services and tools to improve their eBay business. Prior to this, David K Martin was eBay Australia's first Customer Service Rep, hired in 1999. During his time at eBay, David was involved in the development of Customer Support processes and eBay content, trained new Customer Support Staff, was Category Manager of Books, Magazines & Comics, and travelled internationally and around Australia promoting eBay at Trade Shows.

David received the eBay Community Awareness Award for "outstanding performance and lasting contribution" in the eBay Australia Community, and has provided consulting services to eBay sellers and Powersellers over the last 8 years.

David has previously worked for QANTAS, Holiday Inn and Village/Nine Leisure in customer service roles. He is also a trained LifeCoach through Results Coaching Systems.

Michael Jenkins

Michael Jenkins (AUS)

Director Shout! Web Strategy

Michael is the founder and director of Shout!, a Melbourne-based boutique digital strategy agency. In a few short years, Shout has grown into one of Australia’s leading strategic SEO agencies, bringing transparency, reliability and plain-speaking to an industry famous for jargon and false claims.
Michael is a highly regarded thought leader and digital innovator in the fields of online strategy, corporate SEO, Google retargeting, email and affiliate marketing, and online reputation management.

As the founder of weight-loss success story Australian Lifestyle and Fitness (150,000 unique visits per month; #1 ranking for search terms including ‘diets’ and ‘weight loss programs’) Michael quickly learned the enormous potential of SEO and online marketing.
He sold his equity stake in AL Fitness to concentrate on Shout!, sharing his years of practical and proven experience with clients as diverse as Bevilles (increased ecommerce sales of 150% in 2011), Minter Ellison, Porsche, Singapore Post, Mitre 10, Keep Cup, Film Victoria, Elk Accessories, EO Financial and Leonard Joel.
To learn more about Michael, Shout! and the power of digital marketing, call him anytime on 0405 491 149 or visit the Shout! website.

“We have seen a 500 hit per day increase in traffic and a 150% increase in online sales since engaging Shout. I would highly recommend Shout for online marketing and strategy."
Stuart Duff, General Manager – Multichannel, Bevilles Jewellers

Nathan Huppatz (AUS)

Co-Founder of Directshop Pty Ltd

Nathan is co founder of Directshop, an online retail and consulting business located in Melbourne Australia. Having transacted over 200,000 orders in the last five years on eBay, websites and other channels he is a true online veteran with broad experience in eCommerce strategy, multi channel online retailing, web development and project management, online fraud and online marketing.

His business Directshop offers an automated shipping solution called www.readytoship.com.au , born from Directshop's own needs to streamline the shipping process, and now focuses heavily on Magento and eBay development. Directshop is an Australian Magento Partner specialising in building Magento Commerce websites for Community, Professional and Enterprise editions. With a focus on integrations and custom development, Directshop is a leader in Magento to eBay integrations, dealing with SME clients turning over $20k to $5mil+ pa, and Nathan and his team's expertise is critical to the success of his business.

Nathan is also a board member of PeSA Australia, and regular speaker at PeSA functions and events.

Shaun O’Brien (AUS)

President of PeSA Australia
Successful eBay & Online Entrepreneur

Shaun O’Brien draws from over 20 years of retail experience working for some of the largest and most respected retail chains within Australia and New Zealand, including over 5 years as a retail manager.

8 Years ago Shaun was no different from the vast majority of new eBay sellers. He was a Manager at the local Bunnings store and sold a few items on eBay to bolster his income, starting with $100 in his pocket.

In 2002, while still working full time, Shaun started his first online trading business selling HDMI Cables, Selby Acoustics. After two years of late nights and early morning answering emails, listing products and many trips to the post office, Selby Acoustics had grown to the point where it needed Shaun full time.

Fast forward 9 years and today Shaun is a well respected and successful eBay entrepreneur with:

-Over 250,000 Feedback at 100% Positive
-Two Retail Stores
-A 24,000 square foot Warehouse in Hallam
-20 fulltime staff
-3 eBay profiles and 3 websites
-And over 500,000 transactions

Shaun is also the President of PeSA Australia. PeSA is a trade group consisting of the top selling businesses on eBay based in the US.

Justin Bohlmann (AUS)

Founder of eCommerce Results specialising in Magento ecommerce web development and eCommerce strategy.

Back in 2004 he caught the ecommerce bug and decided making a living in the online space was safer then jumping out of military planes with heavy packs and rifles. 7 years on he says “I know I made the right decision”.

In 2005 Justin worked for eBay as a Seller Development Consultant helping high volume sellers optimise listings, improve branding, drive more traffic, minimise costs and increase overall sales. From there Justin moved onto Marketworks as the Australian Sales and Accounts Manager where his major responsibilities were new business acquisition and to scale existing business through education and workflow optimisation.

As well as helping his clients achieve eCommerce greatness Justin is an accomplished eBay Powerseller and continues to learn and work at the coalface on www.fitnessandstrength.com.au selling gym equipment .

Phil Leahy (AUS)

PeSA Internet Conference (Founder & Managing Director)

Phil Leahy a former high volume seller on eBay Australia has been a member of PeSA in the USA since 2004. Phil was invited by the USA founder Joe Cortese to assist eBay & e-commerce sellers in Australia by providing annual event to share ideas and network. PeSA Australia is also a voice for the eBay community and was notably the lead organisation in halting eBay's PayPal only policy in 2008.

After a long music industry career at Sony Entertainment & Kiss FM, Phil launched and built one of the largest eBay businesses over many years, retailing CDs & DVDs - reaching over 250,000 feedback. He was awarded Australia's #1 eBay seller in 2007 & 2008.

After selling the business in 2008, Phil moved on to the world of SEO & SEM, where he has built considerable skills, expertise and partnerships.

He also spends months working on PeSA internet Conference every year, ensuring its value to the online seller community continues to grow.

Phil also consults to business on SEO, PPC management, eBay & Google Strategy & Website construction.

Visit the Phil Leahy eCommerce Blog