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8th Annual Professional eBay & eCommerce Sellers Internet Conference. May 28th – 30th 2014

2014 Interactive Agenda

 

Day 1: Wednesday 28 May, 2014 Day 2: Thursday 29 May, 2014 Day 3: Friday 30 May, 2014
Blank = Relevant to Everyone Mark Beginners = Beginners Content Mark Advance = Advanced Content
 

Day 1: Wednesday 28 May, 2014 with thanks to welome drinks sponsor:      Braintree

Keynote / Plenary Sessions - Arena 1B - Entry via Level 1 & Ground Floor


Exhibition & Catering - Arena 2 - Entry via Ground Floor

8:30am-3.30pm
Registrations Open (Ground Floor)
9.45am-2.45pm
2.30pm
Exhibition Open (Arena 2)
3:30pm
OFFICIAL INTERNET CONFERENCE OPENING. Welcome with MC Adam Hersh
3.40pm - 4:10pm
4:10pm - 4.40pm
4.40pm - 5.30pm
International Keynote: Tim Ash
5.45pm- 6:45pm
Welcome Drinks & Exhibition Exploration.    Sponsored by  Braintree
 

Day 2: Thursday 29 May, 2014

Keynote / Plenary Sessions - Arena 1B - Entry via Level 1 & Ground Floor


8am - 8.30am
Registrations Open (late arrivals)
8.30am - 8.45am
PeSA Welcome with  Phil Leahy
8.45am - 9.15am
International Keynote: Brett Tabke (CEO Pubcon Inc)
9.15am - 10.15am
ePitch. (MC) Jim Banks  Judging Panel: Gil Levy , Marty Weintraub , Tim Ash. 
10.15am - 11am
Morning Tea, Networking & Exhibition Exploration
Sponsored by Global collect
11am - 11.45am
Stream Sessions (A)
11.45am - 12.30pm
Stream Sessions (B)
12.30pm - 1.15pm
Stream Sessionc (C)
1.15pm - 2.15pm
Lunch, Networking & Exhibition Exploration
Sponsored byAustralia Post
2.15pm - 3pm
Stream Session (D)
3pm - 3.45pm
Stream Session (E)
3.45pm - 4.30pm
Afternoon Tea, Networking & Exhibition Exploration
Sponsored by Global collect
4.30pm - 5.15pm
Keynote: TBA
5.15pm
Close
7pm-11pm
OPTIONAL: Gala Dinner. (Hall 4)
Sponsored by Quantium
 
 

Stream sessions - Thursday 29 May                                                                          

Session Time eBay Fundamentals

eBay Growth Opportunities

Online Retailing Tools Marketing & Social Media Marketing & Social Media Case Studies
 

Meeting Room 9
First Floor

Meeting Room 8
First Floor

Meeting Room 7
First Floor
Meeting Room 6
First Floor

Meeting Room 5
First Floor

Arena 1B
First Floor

(A)
11am - 11.45am

How to create effective eBay listings.

Mark Beginners

Listing optimisation -

Tim Davis & Carolyn Breeze

Learn how to create effective titles and use great images to get more customers looking at your items.  Take advantage of store listing formats (GTC, MSKU), and use Business Policies to create and manage your listings simply.

 

 

Learn to create, inspire and connect with NEW eBay Collections

Collections and Next Generation Stores. - Lucy McBurney

eBay Collections is an exciting new way to connect with your customers. Use the products you sell to create inspiring visual stories for buyers to follow.   Also view the new store templates available and understand how they will make it easier to build your brand on eBay.

 

TBA -AP

How to make more money from your PPC traffic  Advanced Content

Make more money from ALL types of biddable media, including PPC, PLA (product listing ads), display media (banner ads), RTB (real-time bidding) and exchanges and retargeting.

This session will show you some of the killer techniques being used to dominate biddable media and crush your competitors.

Tools, tips and techniques the search engines don't want you to know about.

Make sure you don't miss the session, bring a notepad and prepared to be blown away. It's 15 years of media buying expertise condensed into 45 minutes.

Jim Banks Cheapflights.com

 
 

Social Media for retail business.

Panel Session

- What's right for you business?
- How to get your conversions
- How much time do you invest in social media?

TBA

(Chair)

PANEL TBA

Sheridyn Fisher

Sheridyn Swimwear

How to make 2014 your B!tch.

This Session is aimed at helping you kill it online this year with your e-commerce website. We will discussing the use of social media, your power as a CEO or decision maker and what you need to ensure you are making 2014 your B!tch. This session is aimed to inspire and answer your questions on how to make decisions for social media and business life as well as give practical tips on what Beginning Boutique is best known for - running awesome social media channels.

Sarah Timmerman

(B)
11.45am - 12.30pm

Provide your customers with the best service standards

Service Standards - Tim Davis

The best eBay sellers provide a high level of service standards and manage buyer expectations both during and after the sale. Learn how you and the customer can benefit when you offer a range of services such as free postage, an express option, tracking on postage and much more.

 

How to grow your business overseas

Mark Advance

CBT/Export - Amita Blickstead

Discover how eBay can help your business reach international buyers. This session covers what you need to be aware of when selling internationally, factors affecting pricing, shipping options and where to find all your information onsite.

Introduction to Market Research with Terapeak.

Take the guess work out building successful listings. Price items effectively.  Know how viable new products will be before sourcing.   

Basics of the eBay data set referenced by Terapeak

Introduction to the Product Research report

Effective interpretation of results

Tips on strategy building

Matt Brossard

Terapeak

Google Web Master Tools.

The hidden jewel to skyrocket your traffic

Jim Stewart

StewArtMedia

 

Case Study

Tony Nash CEO of Booktopia -

Brought to you by Australia Post 


 

(C)
12.30pm - 1.15pm

Why Structured Data is important and how it can help Search ranking

Understand struture data usage and search - Ano Abel & Tsahi Lazan

Gain a greater understanding on eBay’s Best Match and buyer search behaviours and learn best practices for improving search ranking

Understanding the NEW Seller Standards and how it rewards great service

Changes to Seller performance Standards - James McCamey

We're improving the way we calculate seller standards from August.  This session will help you understand the changes being made, what's important to buyers and what impacts their decisions to buy again

TBA

Akamai

 

 

The Future of email

How to turn up the heat on your email marketing strategy.

- Getting it right

- Get noticed in the inbox

- Increasing your conversions - it's not one size fits all

Alita Harvey-Rodriguez

TBA
 
Wisepricer

Effective PPC Marketing on a Budget

Many business owners think of Adwords when they hear the term PPC, and that it is only for large companies with big marketing budgets.  Rod will discuss strategies on how to make your budget go further with google Adwords, as well as sharing how SCE’s (Shopping Comparison Engines) can be an inexpensive and valuable source of referrals and sales.  Stick around to the end of the presentation for bonus online marketing tips that wont cost you a cent.

Audience Takeaways:

• Strategies for getting the best return on your money.

• Lesser known and highly effective lead sources you might not have considered

• Common mistakes to avoid when starting off with PPC 

* Zero cost online marketing strategies

Rod Bland

(D)
2pm - 2.45pm

Understanding eBay postage options and how it applies to your business

Label printing platform and rate tables - Elie Shuggi

Learn how eBay is making sending what you sell easier. This session will cover postage options to make your life easier including Label Printing, Rate Tables, Postage Rules and tracking numbers

How to drive more traffic to your business

Leverage on eBay commerce network to drive more traffic - Tom Collins

Discover how you can grow your online sales and customer base by reaching an extra 250 million consumers monthly with ECN

Why should online sellers source products on Alibaba.com?

How Alibaba.com is helping online sellers?

Current challenges and market updates.

Panel discussion with Australian business owners that use Alibaba for product sourcing.

Ways to maximize benefits of your business through smart sourcing.

Q&A.

Alibaba Panel

Site Search Strategies to Boost the User Experience

With omni-channel continually evolving,online retailers need to ensure the user experience is consistent with the offline business.Just as your customers in your brick and mortar store will search the isles, you want to make sure that you have a search and navigation that will give them the same easy experience. Discover how to enhance your site search and navigation to get visitors to their desired products and to the checkout, quickly and easily

Mark Brixton

SLI Syst

Social Media Power Panel.
 

Australia's Leaders in Social media share thier insights.

PANEL TBA

Yvonne Adele

Yvonne Adele.com
Case Study:
 
Brought to you by Australia Post 

(E)
2.45pm - 3.30pm

Understand eBay's merchandising platform (Deals) and how to get the most out of it for your business

Participate in Deals and get more eyes on your products - Brooke Eichhorn

 

Learn what the eBay Deals program offers, how you can be part of it and how to optimise your inventory for the program.

Learn to improve your business operation by finding the right listing solution for your business

Options for integrating your online store to eBay - Chris Wight

 

 API solution presentation

The Key to Success - Choosing the right outsourcing partner and the significant impact it will have on your business

All on-line retailers will have a Logistics partner working with their business, there are also many other services that can be outsourced. Selecting an outsourced partner is not simply a case of choosing, the first, the cheapest or the most popular provider. Your business is unique and so are your requirements, selecting and working with the right partner or provider can be the key to operational and financial success, however the wrong decision can be devastating in many ways.

Key Takeaways:

Understanding what you need and want from an outsourced partner

Maximise the chances of success by knowing how to source and find the right provider for your business

The key areas to focus on which relate to increased profit, market leading service, and happy customers

Chris Dobson

Next Logistics

 

Affiliate Marketing Panel

Brett Tabke (Chair) Panel TBA

Anthony Capano Rakuten Marketing Australia

In BRAND We Trust: How To Create a Brand That is Known, Loved and Trusted, So You Can Get Paid!

The world of ecommerce is full of a mesmerizing slew of choices, no matter if you are selling cars, shoes, refrigerators or antique finds. The brand is most likely the critical differentiator the factors into the customers decision making process. However most small business owners have a huge gap in what they view as having a brand and what the buying public perceives that brand is in the real world. In this session John Lawson, author of "Kick Ass Social Commerce for E-preneurs will detail the branding roadmap for your online ecommerce success.

John Laws

From a Single Store to a Multi Channel Retailer - The Popcultcha Story

This presentation will showcase Popcultcha’s 20 year history from a single sports and non-sports trading card store in Geelong, Victoria to its current multichannel approach with a wide range of merchandise. We will explore and showcase Popcultcha’s eCommerce store, eBay store and their digital marketing strategy.

Building a successful multichannel eCommerce model.

How site speed and performance drives sales conversion.

Leveraging customer data to build loyalty and sales.

Popcultcha

Brought to you by Balance Internet

 

 

Day 3: Friday 30 May, 2014                                                     


Keynote / Plenary Sessions - Arena 1B - Entry via Level 1 & Ground Floor

 
9am - 9.15am
PeSA Australia founder Phil Leahy
& National Online Retailers Assocation (NORA) founder Paul Greenberg
9.15am - 10:00am
Keynote: The Power Panel:
Paul Greenberg (MC) Co-founder DealsDirect & NORA
Ruslan Kogan Founder, Kogan.com
John Winning Ceo The Winning Group
TBA
10:00am - 10:45am
International Keynote: Marty Weintraub
10:45 - 11.15am
Morning Tea, Networking & Exhibition Exploration
Sponsored by Global collect
11:15am - 12:00pm
Stream Sessions (A)
12:00pm - 12:45pm
Stream Sessions (B)
12.:45pm - 1:45pm
Lunch, Networking & Exhibition Exploration
Sponsored byAustralia Post
1:45pm - 2:30pm
Stream Sessionc (C)
2:30pm - 3:15pm
Stream Session (D)
3:15pm-3:45pm
Afternoon Tea, Networking & Exhibition Exploration
Sponsored by Global collect
3:45pm-4:30pm
Stream Session (E)
4:30pm-5.15pm
Investment Pitch
Capital injection!
$50,000 into your business. (Details soon)
Jonathan Garriss, Adam Hersh & Shaun OBrien
5.15pm-5:30pm
PeSA Close
5:30pm - 7.30pm
OPTIONAL: Networking Drinks at TBA

Stream sessions - Friday 30 May                                                  

  eBay Roundtables Online Retailing Tools Marketing & Social Media Marketing & Social Media Fully Interactive
  Meeting Room 9
First Floor
Meeting Room 8
First Floor
Meeting Room 7
First Floor
Meeting Room 6
First Floor
Meeting Room 5
First Floor
Arena 1B
First Floor
(A)
11:15am -12:00pm

Understanding eBay postage options (Repeat)

Label printing platform and rate tables - Elie Shuggi

Learn how to use eBay’s postage options to make your life easier. This session will cover Label Printing, Rate Tables, Postage Rules and tracking numbers

Learn to create, inspire and connect with NEW eBay Collections

How to create Collections and get followers - Lucy McBurney & Amber Morris

Hands on with an eBay expert: Learn how to create the best eBay Collections. Bring your own laptop or tablet to participate

 

Connecting With Customers Worldwide How to Overcome the Challenges to Reach New Markets?

For many online retailers shipping internationally and understanding all of the associated rules and regulations can be daunting. However, Australia is one of the world’s six key shopping destinations for cross-border shopping, accounting for 16% of international online sales. So this may be an exciting business opportunity and a huge incentive to make the next move and expand overseas.

Key Takeaways

Target new markets and know your potential customers

How to calculate costs involved

Improve your customer experience

Aldo D’Agostino

Landing Page Optimisation

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.

Tim Ash

Mark Advance

 

 

 

Selling through the Great Fire Wall! 

The steps to selling online to China

 

1. Introduction to China online e-commerce marketplace

2. Who is buying online?  Demographic insights

3. What are they buying? Commercial insights

4. How are they buying? China friendly Platforms and payment process

5. Mobile purchasing:  Platforms and payment process

5. Cross border purchases: success and growth to come 

7. Search and Chinese SEO: Baidu VS Google the factors to consider

8. Advertising/ SEM: Introduction to China SEM and Advertising channels

9.Your own-Brand e-shop VS other-China sales platforms like TMall, JD, YHD the factors to consider 

10. Cross border Sales Support: overcoming the language barrier/ Chinese CRM

Robbie Burns

eBay Store & Listing Review Panel #1

In this interactive panel discussion, these leading experts will review 3 live eBay stores & listings.

Jim "Griff" Griffith

eBay.com

(Chair)

Abbas Tharkar

dZine-Hub

Andrew Main

Frooition

Todd Alexander

eBay.com.au

Stores & Listings:

TBA


Mark Beginners
(B)
12:00 - 12.45pm

Understanding the NEW Seller Standards and how it rewards great service

Changes to Seller performance Standards - James McCamey

We're improving the way we calculate seller standards from August.  Understand the changes and what's important to buyers and what impatcs their decisions to buy again.

Next Generation eBay Stores

Get the most out of the NEW eBay Stores - Tim Davies

Hands on with an eBay expert: A practical workshop to show you how to configure your eBay store and create your brand in our marketplace.  This session includes live demonstrations and an opportunity to work on your own store with guidance from eBay experts so bring your laptop or tablet.

 

TBA

Carl Hartmann

Temando



Mark Advance

Advanced Strategies for Market Research with Terapeak. 

Benchmark sales performance with competitors.  Monitor hot trends in the market using Terapeak’s custom trend tools. Anticipate peak seasons with powerful category research based on two years of market data.  See a sneak peak at new opportunities in the marketplace from Terapeak Insights to take your business to the next level!

Top Seller research, competitive pricing and sales ranking

Terapeak’s custom Hot Categories demand analysis

Popular search data and best-selling products

Category-wide sales research, seasonal peaks and trends.

Matt Brossard

Terapeak

Mark Advance

SEO 101 for Business Owners.

Things you need to understand so you can delegate. This is a geek free zone!

Jim Stewart

StewArtMedia

Website Review Panel - Enterprise Sites

Grant Arnott , Click Frenzy, (Chair),

Gil Levy, eCommerce Partners,

Gordon Nugent, Harvey Norman,

Stuart Duff, Bevilles

In this interactive panel discussion, these leading experts will be taking an in depth look at both the positive and negative qualities of these enterprises websites. This panel will no doubt stir up a healthy debate discussing how efficient and user friendly each of these following enterprise sites are:

WEBSITES:
Officeworks

Others TBA
Mark Advance

(C)
1.45pm - 2.30pm

Why Structured Data is important and how it can help Search ranking

Understand struture data usage and search - Ano Abel & Tsahi Lazan


Understand more about eBay’s Best Match, buyer search behaviours and best practices for improving search rankin.
 

TBA
TBA (Gold)

Unlock 30 days of your time in 45 minutes

Stop working and start growing your eCommerce business.
Learn how to actually free up an extra MONTH per year to action changes that will transform your business.
I spent hundreds of hours figuring out how to avoid doing boring, repetitive operational work to focus on what really matters.
Save yourself the pain, invest 45 minutes and regain the ability to shape your 2014

Chris Power

Google Analytics 101

Understand & Optimise Your Online Business!

Nathan Huppatz

Directshop

Mark Beginners

Website SEO       Review Panel

In this interactive panel discussion, these leading experts will review 3 live stores and their SEO status.

Jim Stewart

StewArtMedia

(Chair)

Dejan SEO

Bhauvik Tripathi

Shivam Technologies

Michael Jenkins

Shout! Web Strategy

Sites:

WEBSITES TBA
(D)
2:30pm - 3.:15pm

Improve your performace on eBay by learning the NEW Seller Dashboard

James McCamey & Tim Davies

Hands on with an eBay expert: Learn about the seller dashboard, its new features and how to use it to improve your performance on eBay. This is a practical session so please bring your laptop or tablet to participate.

 

5 roundtable topics with an expert moderator
TBA (Gold)

Using Magento to build a site and integrate with eBay and other marketplaces

Magento pro’s & cons with

Nathan Huppatz

Directshop

Mark Advance

SEO in 2014 (Advanced)

Mark Advance Shahid Awan CheepFlights.com

TBA

eBay Store & Listing Review Panel #2

In this interactive panel discussion, these leading experts will review 3 live eBay stores & listings.

Jim "Griff" Griffith

eBay.com

(Chair)

John Menagh

Channeladvisor

Andrew Main

Frooition

Abbas Tharkar

dZine-Hub

Stores & Listings:

TBA
(E)
3:45pm - 4.30pm

Get started on eBay with your business

Tim Davies

Hands on with an eBay expert: How to register as a seller on eBay,  set up your store and walk through the My eBay seller tools

 

5 roundtable topics with an expert moderator

International Shipping Panel

The challenges and opportunities of shipping Internationally. Join our expert panel of Australia’s leading industry experts.

Nathan Huppatz Directshop (Chair)

Panel
Luke Condon (Toll)

TBA

Facebook Advertising

How eCommerce merchants can take advantage of the facebook user base with best practice tips for advertising on the platform.

Website Usability Review Panel

In this interactive panel discussion,these leading experts will review 3 live stores &their usability status.

Grant Arnott

Click Frenzy

(Chair)

Kate Morris

Adore Beauty

John Debrincat

eCorner

Amanda Suefong

Teleflora

Sites:

TBA