9th Annual PeSA Internet Conference.

2015 PeSA Internet Conference Agenda

We have some sessions listed and we are adding more weekly. Please note: days and times may change at this stage. A full agenda will be available at the end of April 2015

2014 Interactive Agenda     PDF

Day 1: Wednesday 28 May, 2014 Day 2: Thursday 29 May, 2014 Day 3: Friday 30 May, 2014
Blank = Relevant to Everyone Mark Beginners = Beginners Content Mark Advance = Advanced Content

Day 1: Wednesday 28 May, 2014 with thanks to welcome drinks sponsor:      Braintree

Keynote / Plenary Sessions - Arena 1B - Entry via Level 1 & Ground Floor


Exhibition & Catering - Arena 2 - Entry via Ground Floor

8:30am-3.30pm
Registrations Open (Ground Floor)
9.45am-2.45pm
2.30pm
Exhibition Open (Arena 2)
3:30pm
OFFICIAL INTERNET CONFERENCE OPENING. Welcome with MC Adam Hersh
3.40pm - 4:10pm
4:10pm - 4.40pm
4.40pm - 5.30pm
International Keynote: Tim Ash
5.45pm- 7.15pm
Welcome Drinks & Exhibition Exploration.    Sponsored by  Braintree
 

Day 2: Thursday 29 May, 2014

Keynote / Plenary Sessions - Arena 1B - Entry via Level 1 & Ground Floor


8am - 8.30am
Registrations Open (late arrivals)
8.30am - 8.45am
PeSA Welcome with  Phil Leahy
8.45am - 9.15am
International Keynote: Brett Tabke (CEO Pubcon Inc)
9.15am - 10.15am
ePtich (MC) Jim Banks  Judging Panel: Gil Levy , Marty Weintraub , Tim Ash. 
10.15am - 11am
Morning Tea, Networking & Exhibition Exploration
Sponsored by Global collect
11am - 11.45am
Stream Sessions (A)
11.45am - 12.30pm
Stream Sessions (B)
12.30pm - 1.15pm
Stream Sessionc (C)
1.15pm - 2.15pm
Lunch, Networking & Exhibition Exploration
Sponsored byAustralia Post
2.15pm - 3pm
Stream Session (D)
3pm - 3.45pm
Stream Session (E)
3.45pm - 4.30pm
Afternoon Tea, Networking & Exhibition Exploration
Sponsored by Global collect
4.30pm - 5.15pm
International Keynote: Marty Weintraub
5.15pm
Close
7pm-11pm
OPTIONAL: Gala Dinner. (Hall 4)
Sponsored by Quantium
 
 

Stream sessions - Thursday 29 May                                                                          

Session Time eBay Fundamentals

eBay Growth Opportunities

Online Retailing Tools Marketing & Social Media Marketing & Social Media Case Studies
 

Meeting Room 9
First Floor

Meeting Room 8
First Floor

Meeting Room 7
First Floor
Meeting Room 6
First Floor

Meeting Room 5
First Floor

Arena 1B
First Floor

(A)
11am - 11.45am

How to create effective eBay listings.

Mark Beginners

Listing optimisation -

Carolyn Breeze

Learn how to create effective search titles and use quality imagery to attract more customers to your listings.  Take advantage of store listing formats (GTC, MSKU), and use Business Policies to create and manage your listings simply.

 

 

Learn to create, inspire and connect with NEW eBay Collections

Collections and Next Generation Stores. - Lucy McBurney

eBay Collections is an exciting new way to connect with your customers. Use the products you sell to create inspiring visual stories for buyers to follow.   Also view the new store templates available and understand how they will make it easier to build your brand on eBay.

 

We deliver to people, not places

Today’s online shopper is no longer content with parcel delivery to their home address. They are busy, time poor, in many different places at once, expecting an increasingly personalised customer service when shopping online. Which is why we deliver parcels to people, not places. When you engage with Australia Post as your logistics partner, you can improve customer experience just by making parcel delivery easier, safer and more convenient. Discover how you can leverage the trends that are driving the changing delivery needs of today’s consumers.

Dirk Van Lammeren

Australia Post StarTrack

 

How to make more money from your PPC traffic  Advanced Content

Make more money from ALL types of biddable media, including PPC, PLA (product listing ads), display media (banner ads), RTB (real-time bidding) and exchanges and retargeting.

This session will show you some of the killer techniques being used to dominate biddable media and crush your competitors.

Tools, tips and techniques the search engines don't want you to know about.

Make sure you don't miss the session, bring a notepad and prepared to be blown away. It's 15 years of media buying expertise condensed into 45 minutes.

Jim Banks Cheapflights.com

 
 
Driving Social Conversions for Retailers

Passionate audiences drive huge traffic and sales. Stop wasting time building social reach without a conversion strategy to grow your business!

Learn from three of Australia's social experts (1.5 million fans and followers between them!) while we discuss:

- getting started and building an initial audience (get from 0 to 1,000 core fans)
- growing social reach and fans without throwing money at your screen
- engaging and nurturing a passionate, enthusiastic fanbase (and giving them the tools to engage with you how THEY want!)
- tactics and tips for driving conversions without "selling" on social
- tracking and optimisation techniques to ensure every post is a hit!
 

Chris Power (Chair)


Panel:

Josh Rowe

Looking Together

Cameron Parker

Black Milk Clothing

Tully Humphrey

Tully Lou

How to make 2014 your B!tch.

This Session is aimed at helping you kill it online this year with your e-commerce website. We will discussing the use of social media, your power as a CEO or decision maker and what you need to ensure you are making 2014 your B!tch. This session is aimed to inspire and answer your questions on how to make decisions for social media and business life as well as give practical tips on what Beginning Boutique is best known for - running awesome social media channels.

Sarah Timmerman

(B)
11.45am - 12.30pm

Provide your customers with the best service standards

Service Standards - Tim Davies

The best eBay sellers provide a high level of service standards and manage buyer expectations both during and after the sale. Learn how you and the customer can benefit when you offer a range of services such as free postage, an express option, tracking on postage and much more.

 

How to grow your business overseas

Mark Advance

CBT/Export - Amita Blickstead

Discover how eBay can help your business reach international buyers. This session covers what you need to be aware of when selling internationally, factors affecting pricing, shipping options and where to find all your information onsite.

From Conversation to Conversion -- Capturing Consumers' Mindshare and Wallet

Online shopping behaviour has changed dramatically in the past year, and the diverse ways consumers choose to research their purchases makes an online retailer's job more challenging than ever. Join this session to learn the latest trends in online consumer behaviour, and how to streamline your digital marketing strategies to capture both mindshare and conversions for your brand. Understand how optimising product descriptions, images and pricing by channel, device, geography and consumer segment can make or break your online business. Master the nuance of leveraging consumer-centric promotional communications into a seamless and fulfilling buying experience that will keep customers coming back for more. Finally, discover how a single-platform approach to e-commerce can ease management and improve conversions.

Mark Gray, Managing Director, APAC, ChannelAdvisor

 


 

Terapeak Market Intelligence: Your Competitive Edge (Repeated Friday)

Terapeak research tools for eBay can help you evaluate new product opportunities, optimize pricing, attract more search traffic and understand your competitive landscape.

Key Takeaways:

Opportunity Assessment

Listing Optimization 

Sales Funnel Improvements

Matt Brossard

Terapeak

Google Web Master Tools.

The hidden jewel to skyrocket your traffic

Jim Stewart

StewArtMedia

 

Case Study: Booktopia

Tony Nash has been running internet businesses for 18 years. Booktopia was started as a small side project whilst he and his brother, sister and brother-in-law were running a web marketing consultancy. By utilising a third party that managed the Booktopia website and did their fulfillment it was started on a budget of $10 per day. It took 3 days to sell the first book. By the end of the month they had taken 60 orders. By the 4th month they were up to $30K. By the end of the year $100K per month and the end of 2 years $200K per month.

After 3 years they built their own website, leased a 450 sqm warehouse and bought some shelves on eBay and started doing their own fulfillment. In the 4th year they started to hold stock. They moved to 2,000 sqm of warehouse and office in 2009. In 2011 they added another 2,000 sqm down the road. This May 2014 they are moving in to a 10,000 sqm Headquarters and Distribution Centre in Homebush, Sydney. The company now employs 100 people and turns over $40 million and sells one book every 10 seconds.

No external investment has been received, it has all been off the back of selling more product. Most online businesses start this way and investment may or may not come later. Tony Nash will share with you his strategies to building an online business with no capital. Tony Nash is the guest of Australia Post. Booktopia will ship over 1,000,000 parcels or 2.3 million items through the Australia Post network and he will also talk about the importance of having strategic alliances like Australia Post to succeed in online retailing in Australia.
 

Tony Nash CEO of Booktopia -

Brought to you by Australia Post 


 

(C)
12.30pm - 1.15pm

Search & Structured Data helping you reach more buyers

Understand the Search Experience and effective use of Structured Data- Anojan Abe

Learn how to use Structured Data to drive traffic to your listings and how eBay engages buyers to purchase your items. 

Understanding the NEW Seller Standards and how it rewards great service

Changes to Seller performance Standards - Tim Davies

We're improving the way we calculate seller standards from August.  This session will help you understand the changes being made, what's important to buyers and what impacts their decisions to buy again

Innovation in the Cloud:  How to Grow Markets, Reduce Risks, and Improve the Customer Experience  Mark Advance

Companies are under tremendous pressure to innovate, yet continue to struggle to tap into the potential of cloud computing.  At the same time, demand for growing new markets, reducing risks, and improving the customer experience are all increasing.  Alex, will explain how user expectations continue to increase, and will discuss a number of real-world case studies in which multiple firms have leveraged Akamai’s cloud-based, managed service platform to reach new markets, protect their users, and improve the customer experience.

Alex Caro

Akamai

 

 

The Future of email
How to turn up the heat on your email marketing strategy.

Getting it right

Get noticed in the inbox

Increasing your conversions - it's not one size fits all

Alita Harvey-Rodriguez

Dynamic Pricing: How to Beat Amazon at Its Own Game

(Repeated Friday)

Overview of the changing ecommerce landscape and market trends.

Changing consumer behavior (showrooming, price transparency)

Changing competitive behavior (use of technology/big data, dynamic pricing, omni-channel, marketplace growth)

The problem: Can your pricing strategy keep up?

Reacting to market changes in real time

Scalability - limitations of manual price changes

The solution: how can retailers respond?

Different ways retailers are responding - Dynamic pricing.

Competitive monitoring for market intelligence.

Price - relative price: why its important even if you're not trying to be the lowest price.

Nick Dzienny

Wisepricer

On-Page Conversion Optimisation - Little Changes can Produce Big Results

As business owners we get so used to our website looking and working one particular way that we fail to see the little changes that can be made to radically increase sales without necessarily increasing the number of visitors.

Rod will discuss how a long term optimisation project working with an external vendor resulted in a permanent increase in the overall sales conversion rate for RamCity.com.au.  Expect to see real data and plenty of insights from Rod and conversion specialist Cleb Sicorra from Alkemi.

Audience Takeaways

1. How you can permanently increase sales without spending any more money on external advertising
2. Split testing methodologies and the importance of gathering solid statistical data
3. Ideas for the best places to start doing your own on-page optimisation.

Rod Bland

(D)
2.15pm - 3pm

Making Shipping Easier

Learn about what eBay is doing to help you ship easier, faster and for less. - Elie Shuggi

Learn how eBay is making sending what you sell easier. This session will cover postage options to make your life easier including Label Printing, Rate Tables, Postage Rules and tracking numbers

How to drive more traffic to your business

Leverage on eBay commerce network to drive more traffic - Tom Collins

Discover how you can grow your online sales and customer base by reaching an extra 250 million consumers monthly with ECN

Why should online sellers source products on Alibaba.com?

How Alibaba.com is helping online sellers?

Current challenges and market updates.

Panel discussion with Australian business owners that use Alibaba for product sourcing.

Ways to maximize benefits of your business through smart sourcing.

Q&A.

Michael Lee  & Daphne Lee (MC)

Panel:

Paul Greenberg

Scott Stacey

Lesley Mitchell

Troy Taylor

 

How to Gain Customer Trust & Increase Site Revenue (It’s Easier Than You Think)

Mark Brixton, Regional Director APAC, SLI Systems

Learn which site enhancements enable visitor trust and encourage customer retention. Find out which Aussie retailers are achieving e-commerce success, and how these few simple changes can boost site conversions and sales.

 

Social Media Power Panel.

Australia's Leaders in Social media share thier insights.

Yvonne Adele

(Chair)

Sarah Timmerman

Steve Vallas

Scott Kilmartin 

Case Study:
Black Milk Clothing

Building a global brand on a zero advertising budget. 

This presentation will cover the story of Black Milk Clothing from the kitchen to an international fashion brand. Cameron Parker will explore key initiatives in Black Milk’s marketing strategy which contributed to their success, through storytelling, remaining genuine and accessible to a massive community of fans around the world.

Cameron Parker

Brought to you by Australia Post  

 
 

(E)
3pm - 3.45pm

Understand eBay's merchandising platform (Deals) and how to get the most out of it for your business

Increase your items exposure and generate opportunities for more sales - Brooke Eichhorn

 

Learn what the eBay Deals program offers, how you can be part of it and how to optimise your inventory for the program.

Learn to improve your business operation by finding the right listing solution for your business

Options for integrating your online store to eBay - Chris Wight

 

 Improve your operational efficiency and learn about the listing solutions best for your business. 

The Key to Success - Choosing the right outsourcing partner and the significant impact it will have on your business

All on-line retailers will have a Logistics partner working with their business, there are also many other services that can be outsourced. Selecting an outsourced partner is not simply a case of choosing, the first, the cheapest or the most popular provider. Your business is unique and so are your requirements, selecting and working with the right partner or provider can be the key to operational and financial success, however the wrong decision can be devastating in many ways.

Key Takeaways:

Understanding what you need and want from an outsourced partner

Maximise the chances of success by knowing how to source and find the right provider for your business

The key areas to focus on which relate to increased profit, market leading service, and happy customers

Chris Dobson

Next Logistics

 

Successful Affiliate Strategies 2014 Advanced Content

What does it take to be a successful Affiliate today? This session will look at opportunities for affiliates to capitalize on the current state of the web. Specific topic will include: strategies to compete with much larger sites on a global basis as well as a local basis, how develop and maintain a successful relationship with merchants, how to identify high ROI opportunities that others miss.

Brett Tabke (Chair) Panel:

Anthony Capano Rakuten Marketing Australia

Gil Levy Ecommerce Partners

Jim Banks CheapFlights.com

Laura Yeomans ShopStyle

 

In BRAND We Trust: How To Create a Brand That is Known, Loved and Trusted, So You Can Get Paid!

The world of ecommerce is full of a mesmerizing slew of choices, no matter if you are selling cars, shoes, refrigerators or antique finds. The brand is most likely the critical differentiator the factors into the customers decision making process. However most small business owners have a huge gap in what they view as having a brand and what the buying public perceives that brand is in the real world. In this session John Lawson, author of "Kick Ass Social Commerce for E-preneurs will detail the branding roadmap for your online ecommerce success.

John Lawson

From a Single Store to a Multi Channel Retailer - The Popcultcha Story

This presentation will showcase Popcultcha’s 20 year history from a single sports and non-sports trading card store in Geelong, Victoria to its current multichannel approach with a wide range of merchandise. We will explore and showcase Popcultcha’s eCommerce store, eBay store and their digital marketing strategy.

Building a successful multichannel eCommerce model.

How site speed and performance drives sales conversion.

Leveraging customer data to build loyalty and sales.

James Horne

Ash

Popcultcha

Brought to you by Balance Internet

 

 

Day 3: Friday 30 May, 2014                                                     


Keynote / Plenary Sessions - Arena 1B - Entry via Level 1 & Ground Floor

 
9am - 9.15am
PeSA Australia founder Phil Leahy
& National Online Retailers Assocation (NORA) founder Paul Greenberg
9.15am - 10:00am
Keynote: The NORA Hour of Power Panel:
Paul Greenberg (MC) Co-founder DealsDirect & NORA
Julie Mathers Head of Online Masters.com.au
John Winning Ceo The Winning Group
Adam Jacobs Co-founder and Managing Director theiconic.com.au
10:00am - 10:45am
Keynote: Vinh Giang
10:45 - 11.15am
Morning Tea, Networking & Exhibition Exploration
Sponsored by Global collect
11:15am - 12:00pm
Stream Sessions (A)
12:00pm - 12:45pm
Stream Sessions (B)
12.:45pm - 1:45pm
Lunch, Networking & Exhibition Exploration
Sponsored byAustralia Post
1:45pm - 2:30pm
Stream Sessionc (C)
2:30pm - 3:15pm
Stream Session (D)
3:15pm-3:45pm
Afternoon Tea, Networking & Exhibition Exploration
Sponsored by Global collect
3:45pm-4:30pm
Stream Session (E)
4:30pm-5.15pm
Investment Pitch
Capital Injection
$50,000 into your business. (Details here)
5.15pm-5:30pm
PeSA Close
5:30pm - 7.30pm
OPTIONAL: Networking Drinks The Poker Room
(downstairs at Jupiters) Private room, just for PeSA people.

Stream sessions - Friday 30 May                                                  

  eBay Roundtables Online Retailing Tools Marketing & Social Media Marketing & Social Media Fully Interactive
  Meeting Room 9
First Floor
Meeting Room 8
First Floor
Meeting Room 7
First Floor
Meeting Room 6
First Floor
Meeting Room 5
First Floor
Arena 1B
First Floor
(A)
11:15am -12:00pm

Understanding eBay postage options (Repeated Session)

Shipping on eBay - Elie Shuggi

Learn how to use eBay’s postage options to make your life easier. This session will cover Label Printing, Rate Tables, Postage Rules and tracking numbers

Understand eBay's merchandising platform (Deals) and how to get the most out of it for your business

(Repeated Session)

Increase your item's exposure and generate opportunities for more sales - Brooke Elchhorn

Learn what eBay's merchandising platforms can offer, how you can be part of it and how to optimise your inventory for the program

 

Connecting With Customers Worldwide How to Overcome the Challenges to Reach New Markets?

For many online retailers shipping internationally and understanding all of the associated rules and regulations can be daunting. However, Australia is one of the world’s six key shopping destinations for cross-border shopping, accounting for 16% of international online sales. So this may be an exciting business opportunity and a huge incentive to make the next move and expand overseas.

Key Takeaways

Target new markets and know your potential customers

How to calculate costs involved

Improve your customer experience

Aldo D’Agostino

Landing Page Optimisation

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.

Tim Ash

Mark Advance

 

 

 

Selling through the Great Fire Wall! 

The steps to selling online to China

 

1. Introduction to China online e-commerce marketplace

2. Who is buying online?  Demographic insights

3. What are they buying? Commercial insights

4. How are they buying? China friendly Platforms and payment process

5. Mobile purchasing:  Platforms and payment process

5. Cross border purchases: success and growth to come 

7. Search and Chinese SEO: Baidu VS Google the factors to consider

8. Advertising/ SEM: Introduction to China SEM and Advertising channels

9.Your own-Brand e-shop VS other-China sales platforms like TMall, JD, YHD the factors to consider 

10. Cross border Sales Support: overcoming the language barrier/ Chinese CRM

Robbie Burns

eBay Store & Listing Review Panel #1

In this interactive panel discussion, these leading experts will review 3 live eBay stores & listings.

Todd Alexander

eBay.com.au

(Chair)

Panel:

Abbas Tharkar

dZine-Hub

Andrew Main

Frooition

Monica Catalinac

Swift Productions

 

Stores & Listings:

Motley Clothing and Accessories

Shoes on the Go

AmazingChristmas


Mark Beginners
(B)
12:00 - 12.45pm

Understanding the NEW Seller Standards and how it rewards great service

(Repeated Session)

Changes to Seller performance Standards - Tim Davies

We're improving the way we calculate seller standards from August.  Understand the changes and what's important to buyers and what impatcs their decisions to buy again.

Learn to create, inspire and connect with NEW eBay Collections

(Repeated Session)

Collections and Next Generation Stores - Lucy McBurney

eBay Collections is an exciting new way to connect with your customers. Use the products you sell to create inspiring visual stories for buyers to follow. Also view the new store templates available and understand how they will make it easier to build your brand on eBay.

 

Give your customers what they want! How optimising shipping in Magento can also supercharge your sales.

Your customers want it, and they want it yesterday. This practical session will explore how changing customer expectations are impacting online sales and how Magento can be optimised, to stem the flow of cart abandonment, and increase merchant conversion rates.  

Key Points:

Current consumer trends – learn what consumers are expecting when it comes to deliveries
Overcoming shipping limitations in Magento – what can Magento do out of the box, and how can you supercharge it for success.
Delivery Options Matter – learn how giving your customers delivery options can also increase your conversions.
From the Factory Floor to the Customers Door – learn how you can implement new fulfilment models in Magento, from drop shipping, ship from store, click and collect, returns & how to optimize your shipping costs in the process.
Case studies & learning’s from leading AU & NZ Magento Merchants.

Carl Hartmann

Temando

 

Terapeak Market Intelligence: Your Competitive Edge (Repeat)

Terapeak research tools for eBay can help you evaluate new product opportunities, optimize pricing, attract more search traffic and understand your competitive landscape.

Key Takeaways:

Opportunity Assessment

Listing Optimization 

Sales Funnel Improvements

Matt Brossard

Terapeak

 

SEO 101 for Business Owners.

Things you need to understand so you can delegate. This is a geek free zone!

Jim Stewart

StewArtMedia

Website Review Panel - Enterprise Sites  Mark Advance

Grant Arnott , Click Frenzy, (Chair),

Gil Levy, eCommerce Partners,

Gordon Nugent, Harvey Norman,

Lisa Powell, Amblique

Akamai

In this interactive panel discussion, these leading experts will be taking an in depth look at both the positive and negative qualities of these enterprises websites. This panel will no doubt stir up a healthy debate discussing how efficient and user friendly each of these following enterprise sites are:
Officeworks

Chemist Warehouse

Country Road
 

(C)
1.45pm - 2.30pm

Search & Structured Data helping you reach more buyers

(Repeated Session)

Understand the Search Experience and effective use of Structured Data -Anojan Abel & Tsahi Lazan


Learn how to use Structured Data to drive traffic to your ebay listings and how eBay engages buyers to purchase your items. 
 

ROUNDTABLES
 
1. Providing International Shipping to Customers with Michael Paul, Pack n Send
 
2. Getting the best from staff with Jonathan Garriss, Gotham City Online
 
3. Social Media for Small Business Owners with Yvonne Adele
 
4. Be #1 ebay Seller with Sonia Tilley, austeam
 
5. Best Practice Web Design with Gil Levy, eCommerce Partners
 

Scaling eCommerce for growth and complexity Advanced Content

Multichannel, Omni-channel and much talked about concepts, but how do you actually position a business for growth beyond the core channel it was established in?  Businesses have many moving parts, so how can you ensure that you are not building in redundancy or obsolescence? 

 

Rob takes experience gained at the cutting edge of small business eCommerce together with the hard knocks of building commerce agility in the enterprise to present his vision for how to prepare for the future.  Examples illustrating the challenges of growth and increasing complexity will illustrate some key concepts to help you prepare.

 

Key Takeaways:

• How to build scalability into the building blocks of your business

• If you can’t predict the future, how do you plan for unpredictability?

• How a unified data model support supports rapid and pain free development across channels and applications

Rob Hooton

 

Unlock 30 days of your time in 45 minutes

Stop working and start growing your eCommerce business.
Learn how to actually free up an extra MONTH per year to action changes that will transform your business.
I spent hundreds of hours figuring out how to avoid doing boring, repetitive operational work to focus on what really matters.
Save yourself the pain, invest 45 minutes and regain the ability to shape your 2014

Chris Power

Google Analytics 101

Understand & Optimise Your Online Business!

Nathan Huppatz

Directshop

Mark Beginners

Website SEO       Review Panel

In this interactive panel discussion, these leading experts will review 3 live stores and their SEO status.

Jim Banks (Chair)

Panel:

Jim Stewart

StewArtMedia

Bhauvik Tripathi

Shivam Technologies

John Debrincat

eCorner

Sites:

Motoquipe

Goosebumps Clothing

Cafeideas

 

(D)
2:30pm - 3.:15pm

 



 

ROUNDTABLES
 
1. eCommerce via Facebook with John Lawson
 
2. Delivering Software Solutions for Greater Business Efficiency with Bhauvik Tripathi, Shivam
 
3. Busting the Intimidation & Confusion of ebay with Katrina Nydam
 
4. Getting more from PPC Marketing with Rod Bland, Ram City
 
5. Lessons from online "Book Sellers" with Tony Nash from Booktopia
 

Dynamic Pricing: How to Beat Amazon at Its Own Game

(Repeat)

Overview of the changing ecommerce landscape and market trends.

Changing consumer behavior (showrooming, price transparency)

Changing competitive behavior (use of technology/big data, dynamic pricing, omni-channel, marketplace growth)

The problem: Can your pricing strategy keep up?

Reacting to market changes in real time

Scalability - limitations of manual price changes

The solution: how can retailers respond?

Different ways retailers are responding - Dynamic pricing.

Competitive monitoring for market intelligence.

Price - relative price: why its important even if you're not trying to be the lowest price.

Nick Dzienny

Leveraging Magento to build a site and integrate with eBay and other marketplaces

In this talk we will outline how the powerful magento community and enterprise platform can be leveraged to participate in ebay and other market places.
When configured correctly magento can form a powerful eCommerce solution as well as a tool for pushing a product directly into channels, like ebay, amazon, TradeMe and TMall.
In this session James will refer to real life casestudies and examples and open the floor for discussion.
 

James Horne


Mark Advance

What you don't know you don't know about Google+
Mark Advance

People either love or hate Google+. After this session you'll understand the key benefits of using Google+ and the value it can bring to you and your business.
 
In this session you'll learn :
 
The art of circle management
Create trust and authority online
How to conduct Hangouts on Air
How to organise and run Google+ Events
How to participate in Google+ Communities and build your own
How to dramatically increase your Google+ follower count and interaction
What tools/services you can use to identify key members of your “tribe” to engage with
How to sell your product or services using Google+ (and how not to)
Why Google Authorship might be the link equity of the future
Who the people you should pay attention to on Google+ are and why

Jim Banks  CheepFlights.com

 

eBay Store & Listing Review Panel #2

In this interactive panel discussion, these leading experts will review 3 live eBay stores & listings.

Peter Williams

Channeladvisor

(Chair)

Panel:

Andrew Main

Frooition

Abbas Tharkar

dZine-Hub

Monica Catalinac

Swift Productions

Stores & Listings:

majestic_diy

Bulk Sales Australia

Aquaneo Leisure Products

(E)
3:45pm - 4.30pm
 



 

ROUNDTABLES
 
1. How to make Social Media Customer Service work for your business - big or small with Josh Rowe
 
2. Improving Site Search with Jeremy Crooks, SLI Systems
 
3. Managing Offshore Sourcing with Michael Lee, Alibaba
 
4. Boost your online sales, and only pay for the conversion with David Kim & Samantha Deavin, Rakuten
 
5. Integrate ebay with your eCommerce platform with James Horne, Balance Internet
 

International Shipping Panel

The challenges and opportunities of shipping Internationally. Join our expert panel of Australia’s leading industry experts.

Nathan Huppatz Directshop (Chair)

Panel
Luke Condon (Toll)

Hugh McFadden (Ship2Anywhere)

Michael Paul

(PackandSend)

Systemise and grow your Business exponentially by leveraging of the giants in your industry.

Get more from existing clients in 3 key areas.

How do I leverage my current time and my grow business?

What is compounding business growth and why it’s so easy?

The hidden buying power already existing in your business.

Learn to Model the giants.

Gilbert Francois

Facebook Advertising

How eCommerce merchants can take advantage of the facebook user base with best practice tips for advertising on the platform.

Stephen Scheeler

Facebook

Website Usability Review Panel

In this interactive panel discussion, these leading experts will review 3 live stores & their usability status.

Grant Arnott

Click Frenzy

(Chair)

Kate Morris

Adore Beauty

Apurva Chiranewala 

Catch Group

Amblique

Amanda Suefong

Teleflora

Sites:

Ram City

Simply Wholesale

Workwear Discounts

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