Internet Conference is an established event with a six year history. Unlike other conferences, PeSA is focused on practicality – the HOW to sell online, not the THEORY of selling online. The people behind Internet Conference are experienced online sellers, ensuring that all Conference content is highly relevant to those who are in the business of online retailing.
PeSA is the leading conference for small to medium sized online sellers, who make up the vast majority of the Australia (and AsiaPac) ecommerce market.
Whilst we share some case studies and market data, the content is focused on helping people learn and immediately apply what they’ve learned to their business. This is not a future focused/trends conference (although some of this is covered) – it is what’s happening NOW in the online retail environment.
We also believe in sticking to winners. So if we have a speaker that people get a lot from, we try to bring them back the following year, with new insights and stories to share.
We continue to source new presenters and experts every year too - people who are in the trenches of online, proving they know what they're talking about.





Due to continuing evolution of the online retail market, 2011 saw PeSA make a shift towards a wider focus on Conference content, adding to traditional eBay, PayPal, shipping and mutli-channel tools focused sessions topics with new content on:
Each year, we survey delegates about their PeSA experience. We have an extremely vocal group of delegates, who aren't afraid to tell us what they think! We have taken advice EVERY year to ensure we work on aspects to improve the event, wherever we can (although for the delegate who requested larger plates so they could fit their massive lunch, we can only pass that one on to the venue).
Overall we are proud to have extremely positive feedback from delegates, a little of which we thought we'd share with you here. We hope to continue to serve this growing, entrepreneurial, online community and help them along their way to future success!
I enjoyed the imersion into this conference and what the speakers had to offer.
Yes great venue,great food...was very professionally done and run overall. in my previous job I attended a lot of conferences for my role, but the PESA conference was the most enjoyable and professional one so far...well done!
This was my second PeSA - it won't be my last.
The venue and food was excellent. Getting the opportunity to speak with successful large scale sellers was beneficial as we are scaling upwards again and it's good to get feedback of the difficulties others have faced.
The professional organising of the entire conference was to be commended. Everything ran smoothly and the staff were extremely helpful, WELL DONE !!!!!!!!!!
Fatastic thanks, taught me new things and re-inforced other things I am doing. Great to be part of the event. I intend to make them a regular annual occurence from now on :)
I have attended all 5yrs and this year more than ever I felt the speakers were talking to me and knew exactly what I needed to be told. It was more about us and the work we need to do and less about the dream or rewards. I needed that....thanks.
Core Values
PeSA is devoted to promoting the highest levels of professionalism, fairness, honesty, and integrity with respect to online trade, while fostering an atmosphere of participation, creativity, responsibility, and philanthropy among its attendees.
We dislike "get rich quick" & "theorists." We are attracted to facts and best practices. PeSA's charter is to assist the Australian e-commerce industry with vital information and provide the opportunity to network with industry peers.