




2012 will be the largest PeSA Summit event yet, with over 400 delegates already registered - and a couple of months still left to go! We expect to see 700 people at this year's event.
Around 60% of delegates have attended previously - and got so much out of it, they're back for more!
The following is a little bit more information on the delegates registered to attend PeSA Internet Conference for 2012.
When Summit delegates were asked to advise their expected business sales, it has shown that small and large Sellers will be attending the Conference. In 2012 we have seen an increase of 25% of businesses reporting $1 million + online sales attending.
| Range | % |
|---|---|
| Under $70,000 | 19% |
| $70,000-$250,000 | 19% |
| $250,000-$500,000 | 19% |
| $500,000 - $1 million | 13% |
| $1 million + | 30% |
| 100% |
In addition to people traveling from other countries (USA, Canada, UK, China & India) delegates will be traveling from around Australia to attend Summit.
Around 40% of delegates have attended previously - and got so much out of it, they're back for more! We've also got 60% of registrants for whom this will be their first Summit.
The following is a little bit more information on the delegates registered to attend PeSA Internet Conference.
Size of business
When Summit delegates were asked to advise their expected business sales, it has shown that small and large Sellers will be attending the Conference. Compared with last year, we'll see there is a skew to some larger sellers this year. We trust this means business has been good!
| Range | % |
|---|---|
| Under $70,000 | 23% |
| $70,000-$250,000 | 18% |
| $250,000-$500,000 | 14% |
| $500,000 - $1 million | 21% |
| $1 million + | 24% |
| 100% |
Styles of selling
Whilst many delegates only sell on eBay, for many others they have a variety of channels to market. We're seeing a little less offline presence, more sellers with their own online presence and lots of sellers still dedicated to eBay.
| Styles | % |
|---|---|
| Other auction sites | 8% |
| Own website | 44% |
| Offline store | 15% |
| As a wholesaler to other sellers/retailers | 13% |
| Only sell on eBay | 34% |
We collected some information as people registered, to gain a more complete picture of who will be at Summit.
In addition to people traveling from other countries (USA & India) delegates will be traveling from around Australia to attend Summit.
When Summit delegates were asked to advise their expected business sales, it has shown that small and large Sellers will be attending Summit.
| Range | % |
|---|---|
| Under $70,000 | 29% |
| $70,000-$250,000 | 28% |
| $250,000-$500,000 | 15% |
| $500,000 - $1 million | 10% |
| $1 million + | 18% |
| 100% |
Styles of selling
Whilst many delegates only sell on eBay, for many others they have a variety of channels to market.
| Styles | % |
|---|---|
| Other auction sites | 7% |
| Own website | 35% |
| Offline store | 18% |
| As a wholesaler to other sellers/retailers | 13% |
| Only sell on eBay | 26% |
Summit delegates come from a huge range of eBay seller categories.





PeSA is devoted to promoting the highest levels of professionalism, fairness, honesty, and integrity with respect to online trade, while fostering an atmosphere of participation, creativity, responsibility, and philanthropy among its attendees.
We dislike "get rich quick" & "theorists." We are attracted to facts and best practices. PeSA's charter is to assist the Australian e-commerce industry with vital information and provide the opportunity to network with industry peers.